Or maybe I should say I at least wasn't as big a fan of them as our advertising agencies seemed to be.
But then again, that’s what our advertising agencies were pitching to drive THEIR revenue.
When your brand is under-investing relative to baseline levels for your own brand or your competition, however, it’s tough to get excited about putting disproportionate, yet still too few resources behind one-off marketing communications strategies.
Having said all that, I understand why it can make sense to have campaign-specific urls, social media presences, and messaging. It's vital, however, that it makes strategic sense.
And how do you know if it makes strategic sense for your brand strategy?
Answer these eight questions about your intended campaign-specific branding and marketing communications efforts:
Obviously, the more "Yes" answers to these questions, the greater the likelihood campaign-specific marketing messages make sense for your brand strategy. – Mike Brown
The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.