---
title: 9 Things to Deliver in a Strategic Planning Process
description: 9 Things to Deliver in a Strategic Planning Process
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [9 Things to Deliver in a Strategic Planning Process](https://www.brainzooming.com/blog/9-things-to-deliver-in-a-strategic-planning-process)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jul 11, 2017 9:50:54 AM

### What can you expect from a [strategic planning process](https://www.brainzooming.com/smiling-throughout-a-strategic-planning-process-yesssssss-its-possible/28034/)?

That question was the topic of several recent conversations.

As I explained it, our objective when leading a strategic planning process is to make sure the result is an *innovative, implementable strategy*.

### 9 Things to Deliver in a Strategic Planning Process

That specific phrase (an innovative, implementable strategy) is very important to a strategic planning process. It creates a definition and set of expectations around what the process we're facilitating needs to deliver.

With [*innovative*](https://www.brainzooming.com/innovation-opportunity-knowing-when-new-and-innovative-becomes-status-quo/10381/), we look to deliver ideas that:

- Are better than current strategies
- Are differentiated relative to competitors
- Create [exceptional benefits](https://www.brainzooming.com/brand-value-a-simple-way-to-identify-your-brand-benefits/16095/) and value for important audiences

In terms of [*implementable*](https://www.brainzooming.com/dozens-of-ways-to-fast-forward-your-implementation-plan/27952/), the strategy needs to:

- Fit the [change management expectations ](https://www.brainzooming.com/creating-change-and-change-management-four-strategy-options/11571/)of the organization
- Be resource-appropriate (so it isn't DOA because it will bust the budget)
- Spell out [clear implementation steps](https://www.brainzooming.com/5-ways-to-turn-your-implementation-plan-into-results/27220/) with [DRIs ](https://www.brainzooming.com/project-management-8-chracteristics-of-a-dri/25340/)and a timeline

And if it's a [solid strategy](https://www.brainzooming.com/36-articles-to-explore-strategic-planning-process-activities/27472/), it:

- Addresses [what matters for the organization](https://www.brainzooming.com/if-not-time-then-what-else-matters/711/)
- Strengthens the brand's position
- [Integrates (in all ways possible)](https://www.brainzooming.com/checklist-for-integrated-program-planning-success/11444/) with other current and expected strategies

These specifics help determine what we need to prioritize within any strategic planning process:

- If an organization already has innovative ideas, but is struggling to implement them, we head right toward [spelling out clear implementation steps and making sure the ideas are sized for what the organization is ready to pursue](https://info.brainzooming.com/fastforward2017bl).
- If ideas are lacking, we heavy up on differentiation, [innovating on potential benefits](https://info.brainzooming.com/innovationfakebook), and [figuring out new ways to deliver value](https://info.brainzooming.com/disruptingthinking).
- If an organization habitually chases tactics in the absence of strategy, we develop and introduce strategic thinking exercises to [increase focus on what will create strategic impact](https://www.brainzooming.com/3-ways-to-keep-strategic-priorities-front-and-center-with-executives/27977/).
- And if there's nothing much in place, THEN we'll [tackle all the pieces in a strategic planning process](https://info.brainzooming.com/fun-strategy-ideas).

As [you look ahead toward strategic planning](https://www.brainzooming.com/contact-us/), think about where you legitimately need to concentrate your efforts. Where do you need to focus to create an innovative, implementable strategy for your organization's success? – *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

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