Everybody wants economies of scale. They signal you’ve achieved a sufficient size so you can do things, deliver benefits, reach markets – all sorts of good things – with a disproportional level of operational and financial efficiency smaller competitors can’t match. That's what economies of scale are all about. That's why they're really great.
When you start your analysis this way, you wind up with:
All these changes seem subtle. But they’re really annoying when you run out of orange juice, don't have a napkin to wipe your hands, or spend 5 minutes trying to find where to throw something away.
In all those cases, scale-oriented savings make brands seem really cheap . . . and not cheap in a good way.
Coupling economies of scale with a “They’ll Never Notice” attitude leads to bad strategy.
Why?
Because when your grocery store turns out half its lights, you notice. - Mike Brown
The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to see how we can help you devise a successful innovation strategy for your organization.