Since I was working inside a company and paid a salary, I told him I didn't have one. Maybe not a surprising answer if you are in the same situation.
He reminded me, however, that to my employers, I definitely had an hourly cost. Moreover, he said it was important to think about my hourly rate as a multiple of 2 to 4 times my hourly cost. This was the value I needed to be creating for the business.
His pointed question prompted me recall a strategy consultant who I'd worked with at a peer level when his consulting organization was active in our business. One night, somebody on his team left a laptop wide open with a spreadsheet showing all the consultants' daily rates. Using his rate as a very large benchmark to determine my hourly value target, I now had a much better sense of what I should be contributing with each hour of my time.
With an hourly rate now in mind, it became much easier to make strategic decisions about:
Maynard's one question and its answer freed my time and attention to be focused on more strategic topics with less pressure to attend to everything coming my way.
So here are two to do's to act on:
The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to see how we can help you focus your brand strategy to improve on the things which really matter for your business.