When it comes to what to blog about, a solid way to improve the returns from business blogging are to addressing typical buying process questions among your blog topics.
What can you blog about to help potential customers explore what they need to consider, know, understand, and do to make successful purchases in your product or service category?
Each brand will have its own list of business blog topics that align to the buying process. To get you started in exploring what to blog about, here are eleven buying process questions as a head start.
You can’t simply answer these questions with a sales pitch in your blog and expect to be successful.
But if you do everything else it takes to get your content seen AND you handle these topics honestly, authentically, and in an even-handed fashion, you can help potential customers through buying decisions that ideally lead to choosing your brand. – Mike Brown
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