---
title: What Has Social Media Done for Me? Plenty
description: What Has Social Media Done for Me? Plenty
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [What Has Social Media Done for Me? Plenty](https://www.brainzooming.com/blog/what-has-social-media-done-for-me-plenty)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jul 28, 2009 9:50:00 AM

<https://www.brainzooming.com/hubfs/Imported_Blog_Media/080713+Brainzooming+Logo-May-25-2022-01-38-16-94-PM.jpg>A January post highlighted the [plan to broaden Brainzooming through social media](http://brainzooming.blogspot.com/2009/01/new-years-resolutions-redoing-online.html). Specific tactics included [Twitter](http://www.twitter.com/), capturing story ideas with [Flip video](http://www.theflip.com/products_flip_ultra.shtml?gclid=CIDn-c2d85sCFZJM5Qod3xj5-w#scene=sceneMain), and participating elsewhere online.

Since many readers have asked, here's a progress update: the opportunities, connections, and possibilities from implementing the plan have been beyond my expectations. For those considering using social media in your personal brand efforts, here are some highlights:

- - Since grabbing the [@Brainzooming](http://www.twitter.com/brainzooming) Twitter name in January 2009, it's grown to a focused network of several thousand, including great thinkers globally on [innovation](http://www.twitter.com/christopherhire), [creativity](http://www.twitter.com/maverickwoman), [marketing](http://www.twitter.com/toddschnick), and [branding](http://www.twitter.com/sallyhogshead).

 

- - BrainzoomingTM blog activity is up 3 times for the biggest month in 2009 vs. 2008. It's increased through Twitter, answering questions and updating activities on [LinkedIn](http://www.linkedin.com/in/mikebrownspeaks), sharing links on [Business Week Business Exchange](http://www.bx.businessweek.com/), and [commenting on other blogs](http://shankman.com/be-careful-what-you-post/#comments).

 

- - Twitter led to connecting with [@sethsimonds](http://www.twitter.com/sethsimonds), who's helping revamp Brainzooming, moving it to [Wordpress](http://wordpress.com/) (and Brainzooming.com).

 

- - Posting ["Taking the NO Out of InNOvation" on Slideshare](http://bit.ly/NZuFX), being selected as a feature ebook, and sharing the link broadly generated nearly 3700 views in six months to broaden the Brainzooming audience.

 

- - I [worked with a talented team](http://www.youtube.com/watch?v=_x2ywutFLsE) to [live tweet, blog, and video](http://www.marketing.org/i4a/pages/index.cfm?pageID=4218) [the Business Marketing Association conference in June 2009](http://www.marketing.org/i4a/pages/index.cfm?pageid=3298). We'll build on the experience for the [October 2009 American Marketing Association Market Research Conference](http://www.marketingpower.com/Calendar/Pages/MarketingResearchEvent_2009Conference.aspx) I'm chairing. We're building a Twitter presence with [@amamrc](http://www.twitter.com/amamrc), recording [webcasts](http://bit.ly/5CVhi), bringing live tweeting into presentations via [ParaTweet](http://paratweet.com/), and exploring[ unconference](http://brainzooming.blogspot.com/2009/06/creative-unconference-guest-post-from.html) and [Pecha Kucha](http://brainzooming.blogspot.com/2009/07/pecha-kucha-in-kansas-city-6-reminders.html) presentations (which yes, I learned about through Twitter).

 

- - A request came through Twitter to [participate in a Sydney, Australia innovation event with two stories](http://brainzooming.blogspot.com/2009/02/two-brainzooming-lessons-for-fish-in.html) shot on the Flip and posted on [YouTube](http://www.youtube.com/user/Brainzooming). There have also been new speaking opportunities on [social media](http://brainzooming.blogspot.com/2009/05/4-easy-steps-to-commenting-on-blog.html) and [innovation](http://brainzooming.blogspot.com/2009/04/its-who-not-how-many.html) (in person, [on radio](http://www.talkshoe.com/talkshoe/web/audioPop.jsp?episodeId=239498&cmd=apop), and [the internet](http://media.libsyn.com/media/highvelocity/HVR041309.mp3)) and writing connections with [24 Hours of Innovation](http://brainzooming.blogspot.com/2009/05/24-hours-of-innovation-first-half.html), [World Creativity and Innovation Week](http://brainzooming.blogspot.com/search?q=world+creativity+and+innovation), and [Braden Kelly's](http://www.twitter.com/innovate) [Blogging Innovation website.](http://www.business-strategy-innovation.com/2009/07/strategic-creativity-isnt-expensive.html)

 

- - Brainzooming is listed among [top innovation blogs on IdeaConnection](http://www.ideaconnection.com/innovation-blogs/). (If you have a minute, please [go there and vote up Brainzooming](http://www.ideaconnection.com/innovation-blogs/brainzooming-00037.html)!) Brainzooming has become more of a recognized outpost for innovation thinking, with a [wonderful group of Twitter-based guest bloggers contributing](http://brainzooming.blogspot.com/search?q=%22guest+post%22) and PR outreaches from people wanting to be featured on Brainzooming.

 

- Finally, [Googling "Brainzooming"](http://www.google.com/search?hl=en&ie=ISO-8859-1&q=%22brainzooming%22&aq=f&oq=&aqi=) in December 2008 would have yielded about 40 hits. Doing it just now, "Brainzooming" returned thousands.

One learning has been that taking a strategic approach to social media for me means concentrating efforts on only a few sites. That's why there's little presence from me on Facebook or Plaxo. I will be trying though to make a concerted attempt to get back to some high impact sites and explore new ones. One is [Bulbstorm.com](http://www.bulbstorm.com/) - a crowdsourcing beta site allowing individuals and businesses to solicit input on ideas while still protecting fundamental, proprietary elements of the ideas through varying access levels.

What a partial year so far of learning, meeting new people, and discovering new opportunities! [Email](mailto:mike@mikebrownspeaks.com?subject=Brainzooming%20Social%20Media%20Post) or [DM](http://www.twitter.com/brainzooming) me with questions on your social media effort or suggestions for mine. *- *[*Mike Brown*](http://www.twitter.com/brainzooming)

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