Many (okay, let's be real, nearly all) corporate visions, missions, values, BHAGs (you name it), sound alike. They either extol bland concepts (i.e., "our associates will be the best") or meaningless ideas (i.e., "our human intellectual capital will leverage world-class synergies").
If you have boring or confusing strategic statements in your business, here's an approach to correct it: ask the questions below to help simplify and enrich the language in your strategic statements:
Give these questions a try with your management team or on your own. Take the words and phrases you imagine and start turning strategic corporate speak into language that moves the hearts, minds, and actions of everyone in your company! - Mike Brown