---
title: Twitter Is a Waste? Your Social Networking Ladle Must Suck
description: Twitter Is a Waste? Your Social Networking Ladle Must Suck
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Twitter Is a Waste? Your Social Networking Ladle Must Suck](https://www.brainzooming.com/blog/twitter-is-a-waste-get-a-better-social-networking-ladle)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jan 18, 2011 10:50:00 AM

**To **[**people who still think Twitter is a waste** or don't see value in it](http://www.bnet.com/blog/ceo/facebook-and-twitter-are-a-complete-waste-of-time/5490), I **describe it as an incredible social networking soup** made** from a phenomenal array of ingredients**. These social networking ingredients, **originating from all over the world**, could **have never been brought together** before. But **now, all **of them **are available in a single soup pot**, cooked, and** ready for anyone to dish out** a bowl of **this unique Twitter soup **mixture.

But** here’s a catch**.

**<https://www.brainzooming.com/hubfs/Imported_Blog_Media/110116Ladles-3.jpg>What you’ll taste in this social networking soup**** is completely dependent on how good the ladle is you use to scoop the soup!**

Use a **great ladle**, and you’ll **experience with Twitter an incredible combination of tastes** you’ve never experienced before.

Use a **crappy one** – one with holes; one that’s too small (or too big); one that’s too cumbersome to handle properly – and it won’t just be the soup isn’t any good. It **will be the foulest tasting soup you’ve ever had**. If you’re in polite company, you may choke it down. If you aren’t, you won’t hesitate for an instant to spit out.

**How to make sure your ladle is absolutely the right one?**

Think back to all the how-to’s you’ve seen on** **[**cultivating the right audience** on Twitter](https://www.brainzooming.com/../../../../?p=5307), [**engaging **with others](https://www.brainzooming.com/../../../../?p=5124) (to keep your "ingredients" fresh), [using the **right social media monitoring tools** in the right ways](http://www.convinceandconvert.com/social-media-monitoring/social-media-monitoring-tools-how-to-pick-the-right-one/) for you and your organization. All of those things help make sure your ladle is the best one it can be.

If you** have the right one**, **Twitter isn’t difficult to understand** and benefit from in multiple dimensions. **With the wrong one**, however, **Twitter **(and much of social media),** IS a waste!**

**How is your social networking ladle working? **– *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

[***The ***](https://www.brainzooming.com/?page_id=1188)**[**](https://www.brainzooming.com/?page_id=1106)*[Brainzooming](https://www.brainzooming.com/?page_id=1106)** Group****** helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at ***[*brainzooming@gmail.com*](mailto:brainzooming@gmail.com?subject=Please%20contact%20us%21)*** or call 816-509-5320 to learn how we’ve developed  integrated social media strategy for other brands and can do the same for yours.***

[View full post](https://www.brainzooming.com/blog/twitter-is-a-waste-get-a-better-social-networking-ladle)

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