I participated in the Frost & Sullivan Marketing World 2009 event November 2 in Chicago, leading a round table on getting around innovation roadblocks. The next several days will highlight some of the many intriguing ideas shared during the day from great marketing practitioners.
Yesterday's Creative Quickie mentioned the title "Chief Creatologist" which belongs to Joe Batista at HP, who spoke on "Creating New Market Revenues in a Down Economy." I met Joe at a 2007 Frost & Sullivan event, and his case study-driven presentations at both events were tremendously thought provoking considering HP targets $3 billion in new growth quarterly from the approaches Joe shared.
He looks for business growth through discovering and exploring new areas to respond to clients' needs. His efforts center on going beyond a closed innovation model and exploring the company's research in new ways and looking beyond its boundaries for new opportunities:
There's a lot behind these summarized comments. I look forward to trying to connect with Joe further and better understand the innovative approach he's bringing to business growth! - Mike Brown
BTW -This is the second anniversary of the blog's first post. No big deal in the posts this week, but it seemed like at least worth a mention. Look for the Brainzooming redesign and move to a Wordpress format in the very near future!