---
title: Surf's Up!
description: Surf's Up!
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Surf's Up!](https://www.brainzooming.com/blog/surfs-up-2)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Apr 21, 2008 10:00:00 AM

<https://www.brainzooming.com/hubfs/Imported_Blog_Media/080322+Surfs+Up-May-25-2022-01-50-22-90-PM.jpg>Here are three links that can benefit you in varying (and sometimes fun) ways when preparing marketing plans.

**[Guerrilla Marketing Plans](http://www.sparkinsight.com/jay-conrad-levinson)**

I haven’t “blogged” other conference presentations yet, although I typically write pages of notes and idea starters. One of the most valuable note packets was from a 2003 [Transportation Marketing Communications Association](http://www.tmcatoday.org/) presentation by [Jay Conrad Levinson](http://gmarketing.com/), the father of guerrilla marketing. He covered essential elements of a marketing plan and the number of times you need to get a message in front of potential customers to move them to be repeat buyers. Interestingly enough, surfing the web recently, I found this [Spark Insight page with notes taken from the same speech](http://www.sparkinsight.com/jay-conrad-levinson) Levinson was giving then. Not sure if he’s still covering this material, but it’s a great quick reference on guerrilla marketing.

[**Marketing Plan Simplicity**  
](http://smallbusiness.aol.com/start/startup/article/_a/a-simple-plan/20051213184209990008)

This [link to Entrepreneur magazine content](http://smallbusiness.aol.com/start/startup/article/_a/a-simple-plan/20051213184209990008) popped up on AOL recently. It’s a great reminder on the importance of simple prose, reasonable length, and a direct style when preparing a business plan. While its target audience is people writing business plans for their own start-ups, it’s certainly applicable for any marketing or business plan you’re putting together even within a big company.

**Deceptive Simplicity - "[Indexed](http://www.amazon.com/Indexed-Jessica-Hagy/dp/0142005207/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1206186985&sr=8-1)"**

I love a Venn diagram just as much as the next person. Okay, I love a [Venn diagram](http://en.wikipedia.org/wiki/Venn_diagram) more than most people. This [book](http://www.amazon.com/Indexed-Jessica-Hagy/dp/0142005207/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1206186985&sr=8-1) and [website](http://www.indexed.blogspot.com/) by [Jessica Hagy](http://www.jessicahagy.com/index.html) capture her commentary on a wide range of topics through Venn diagrams, x-y charts, and other graphs. She produces an amazing amount of content on her [blog](http://www.indexed.blogspot.com/) and generates a lot of comments debating what the charts mean. Her ability to translate complex issues into a few lines and words on an index card is inspirational (and maddening – if you struggle mightily to express ideas simply!).

[View full post](https://www.brainzooming.com/blog/surfs-up-2)

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