---
title: Strategic Thinking Tip - Keep Going!
description: Strategic Thinking Tip - Keep Going!
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Strategic Thinking Tip - Keep Going!](https://www.brainzooming.com/blog/strategic-thinking-tip-keep-going)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Dec 13, 2007 1:00:00 PM

Too many research reports are a jumble of charts, arrows, and statements that simply play back what’s on the graphic (or worse, just regurgitate a chart’s methodology). For senior executives, that translates into a confusing (and at best, boring) jumble of information – pointing in all kinds of directions without really telling them anything.

If you have research responsibility, apply this maxim for great strategic thinking from [Gary Singer](http://alumni2.tepper.cmu.edu/alumniweb/events/specialFiles/singer.htm), a wonderful strategist and the Chief Strategy Officer at [Interbrand](http://www.interbrand.com/). His comment to me was:

- **Good researchers** go to the edge of the data and step back – to be cautious & statistically sound.
- **Good consultants** go to the edge of the data and stop – to be sure they’re on solid footing & that the client will buy off.
- **Great strategic thinkers** go to the edge of the data, formulate a sound next set of assumptions that the audience can comment on & agree to, and then keep going to expand understanding & get to revealing insights.

It’s a simple statement and hard to do, but done successfully, it promises incredible business results. Use it as your new strategic hurdle to clear!

[View full post](https://www.brainzooming.com/blog/strategic-thinking-tip-keep-going)

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