---
title: Strategic Challenges - Take Advantage of Change Requests
description: Strategic Challenges - Take Advantage of Change Requests
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Strategic Challenges - Take Advantage of Change Requests](https://www.brainzooming.com/blog/strategic-challenges-take-advantage-of-change-requests)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Mar 23, 2011 9:50:44 AM

**Don’t walk away** lightly** from hidden strategic challenges to what you do** and **how you do it**. **When a client**, whether internal or external, **asks you **to change something so it's simpler, clearer, flows in an alternate sequence, looks differently, etc., **make sure you're taking advantage of the opportunities **it creates! By** lowering your pride of authorship** and** raising your excitement about** an apparently simple request to make **revisions**, you can find incredible strategic challenges AND opportunities to **force your thinking and processes into very different directions** you may have never considered exploring otherwise.

**An example?**

**We thought we’d finished a social media strategy** write-up when the **client asked us to move it from PowerPoint to a document **format and add a few visuals. Lo and behold, what seemed initially like a couple of hours of simple revisions to the document wound up requiring several days of attention.

In the midst of the effort, we discovered the formatting change request was really a strategic challenge. To make the reformatted document work better, we **wound up re-depicting one of our social media strategy models** in a much clearer way. We **also developed a new social media response model**. Both of these creations will be** tremendously valuable in further social media strategy client engagements**.

Not every change request is a strategic challenge in disguise which will yield new and better work. **Be **sure though you're **open to finding the dramatically improved ways of doing things** which could be** lurking in** that one **last revision** to your strategic work. - *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

[***The ***](https://www.brainzooming.com/?page_id=1188)***[Brainzooming](https://www.brainzooming.com/?page_id=1106) Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at *****[*brainzooming@gmail.com*](mailto:brainzooming@gmail.com?subject=Please%20contact%20us%21)***** or call 816-509-5320 to learn how we’ve developed  integrated social media strategy for other brands and can do the same for yours.***

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