Yet another way to ideate on a strong “personal” category is to use your current personal strengths and deliberately transform them to identify new and distinctive possibilities. Here’s a relatively quick approach:
Potential Transformers include Make It Bigger / Do More of It, Make It Smaller / Do Less of It, Replace It, Turn It Around, Remove It, Standardize It, Customize It, Make It More Complex, Simplify It, Eliminate It
Run through as many combinations as you can, trying to generate 2 or 3 new ideas form each pairing. Don’t settle for fewer than 60 possibilities that could fit into the category definition we’ve been working on all week.