---
title: Do You Have What It Takes (for a Marketing Plan)?
description: Do You Have What It Takes (for a Marketing Plan)?
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Do You Have What It Takes (for a Marketing Plan)?](https://www.brainzooming.com/blog/do-you-have-what-it-takes-for-a-marketing-plan)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Mar 18, 2008 12:00:00 PM

<https://www.brainzooming.com/hubfs/Imported_Blog_Media/080317+Not+a+Viable+Marketing+Strategy-May-25-2022-01-27-08-13-PM.jpg>Here’s a checklist you can use in considering a new business opportunity or campaign to assess whether you’ve addressed critical elements of a marketing plan. It’s especially helpful to use in business environments where you have non-marketing people driving product launches or efforts without a full grounding in how a strategic AND implementable marketing plan will increase the probability of success.

For each question, choose whether the most appropriate answer to each question is: YES, NOT SURE, or NO. If there is one NOT SURE or NO answer, the basic elements of a marketing plan aren’t in place. Ensure all the questions are answered satisfactorily and understood by the organization before deciding to launch the effort.

- Is there a clear **business objective** for this effort?
- Do we know the **market's size** and **growth rate**?
- Do we know **our current revenue**, **profits**, and **share**?
- Do we know the **competitors** and their **strategies**?
- Do we know **who** the **customer** / **prospect is**?
- Do we know **customers' current** and **future needs**?
- Do we have an **estimate** of **our expected revenue**, **profit**, **share**, etc?
- Do we **know** and can **explain** the **service features**?
- Do the **features match customer needs**?
- Do we know what the **pricing levels** and **structure** should be?
- Do we know **what we want customers to think about it**?
- Do we know **how** a **customer will find out about it**?
- Do we know what the **necessary sales effort** should be?
- Do we know **who** and **how it will be implemented**?
- Do we have **all potential metrics** in place?

[View full post](https://www.brainzooming.com/blog/do-you-have-what-it-takes-for-a-marketing-plan)

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