This topic has been of great interest to me; it’s unfortunately often met with blank stares. As Steve Kulp and Lisa Broome from W5 discussed expanding the range of media used to communicate research results, my thought was, “Maybe I’m not as crazy as I thought, or at least they’re crazy in the same way I am!”
W5 considers four types of design driven deliverables:
They showed examples that demonstrated meaningful, story-based depictions of research data going beyond simply reporting statistical differences. Check out more information through W5 white papers on this and other topics at company’s website.
Follow-up note - here’s a recap video shot right after Monday’s strategic thinking session. That's Lori Schade and me discussing the workshop's focus and resources. It’s posted on YouTube!