If the company were really solely focused on “nice” as a brand aspiration or consumer experience, I suppose you might return to the same prompt several times and not use multiple creative thinking exercises.
To spend an entire day without moving through multiple creative thinking exercises, however, is neither creatively productive nor creatively fulfilling for participants.
The reason we share so many creative thinking exercises and questions on Brainzooming is that by varying questions you start a group down different paths toward innovative ideas.
For instance, if we were facilitating the creative thinking session for the company looking for “nice,” we’d have incorporated other words to send participants in different creative directions. Consider the creative thinking implications of using these alternative words:
See how if you ask a different question by changing just one word you can venture down a very different creative thinking path?
Whether you are trying to prompt creative thinking in others or yourself, take every opportunity to ask a different question! – Mike Brown
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