---
title: Creative Quickie from Disneyland - Plane Reading
description: Creative Quickie from Disneyland - Plane Reading
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Creative Quickie from Disneyland - Plane Reading](https://www.brainzooming.com/blog/creative-quickie-from-disneyland-plane-reading)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Oct 13, 2008 10:00:00 AM

<https://www.brainzooming.com/hubfs/Imported_Blog_Media/081009-Mickey-Mouse-Picture-May-25-2022-01-20-14-80-PM.jpg>In the current issue of ["Fast Company,"](http://www.fastcompany.com/) there's an intriguing [article on what neuroscience reveals about how to be more creative](http://www.fastcompany.com/magazine/129/rewiring-the-creative-mind.html). Author Gregory Berns highlights the importance of forcing our brains into situations where they "must develop new neural pathways and break out of the cycle of experience-dependent categorization."

Excerpted from his book "[Iconoclast: A Neuroscientist Reveals How to Think Differently](http://www.amazon.com/dp/1422115011/?tag=googhydr-20&hvadid=2522490071&ref=pd_sl_71y2rfbosx_b)," it reinforces the idea of throwing ourselves into as many new situations as possible to literally force thinking differently and spurring creative instigation!

P.S. I'm at Disneyland speaking at [The Market Research Event](http://www.iirusa.com/research/event-home.xml) today. [Maybe there's a new ride to throw myself into to instigate creativity](http://mikebrownspeaks.blogspot.com/2008/01/2008-challenge-whats-your-mental-lemon.html)! I'll have to check that out!

[View full post](https://www.brainzooming.com/blog/creative-quickie-from-disneyland-plane-reading)

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