We wrapped up the AMA Marketing Research Conference last week to very kind words from a number of participants about the different nature of the conference experience.
The formula works across many venues and event types. Recognize the enabling brand can be for business (i.e., an event sponsor), or it may be a personal brand (you and your spouse throwing a holiday party).
No matter what the event, consider and deliver on these three variables to see a difference in your audience's experience and reactions. - Mike Brown