First-time workshop questions always trigger blog posts. A new question from last week's Outside-In Brand Innovation Brainzooming Workshop at the Brand Strategy Conference is no exception.
The intimate size of the brand innovation workshop afforded a rare opportunity. The participants decided to select one brand from among the attendees with everyone working together on outside-in innovation exercises for that brand. Using this approach with the strategic thinking questions, we created a tremendous jumpstart for a B2C brand whose brand manager admitted struggling with differentiating itself from its closest direct competitor.
The group's responses to the strategic thinking questions and their brand innovation ideas filled many easel-sized Post-it pages.
The voluminous poster-based output led one participant to ask what we do AFTER the strategic thinking questions and exercises to document the Brainzooming results.
That's something I don’t typically cover in workshops, especially since most involve participants working on exercises individually.
After reviewing the poster photos to begin documenting a session, here are the next strategic thinking questions we ask ourselves to create actionable report outs:
Asking and answering strategic thinking questions such as these helps develop what we characterize as a “strategic brand toolkit.” A brand toolkit (in electronic form) provides a brand manager so many possibilities for ongoing brand innovation.
Does that sound like what your brand needs?
Let’s talk about making it happen for your brand! – Mike Brown
Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.
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