---
title: Are You Retweeting in Real Life?
description: Are You Retweeting in Real Life?
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Are You Retweeting in Real Life?](https://www.brainzooming.com/blog/are-you-retweeting-in-real-life)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Oct 18, 2010 9:50:40 AM

Last Monday, I spoke on [social media strategy ](https://www.brainzooming.com/?page_id=1148)for [long-time reader Becky Johnston’s](http://www.linkedin.com/pub/becky-johnston/5/ab7/839) graduate level marketing class at UMKC. There were approximately 25 smart, early-career students in her marketing class.

We were **talking about** **social media's pervasiveness across customer service touchpoints in a business**. I shared [Chris Brogan’s opinion on providing front line customer contact employees some mini-version of media relations ](https://www.brainzooming.com/?p=3584)to better prepare them to deal with customers using social media to broadcast the customer experience. **I asked, as I frequently do, who had heard of Chris Brogan**. And as frequently happens, **not one student** **raised a hand**.

Yes, nobody knew who Chris Brogan was.

**For many of us heavily into social media**, and Twitter especially, we **could better tell you **[**Chris Brogan’s **](https://www.brainzooming.com/blog/www.twitter.com/chrisbrogan)**strategic perspective** on the topics of the day **than we could those of a relatively close relative**. I** rarely interact with** most of **my cousins**, but **I’m checking in multiple times** weekly, if not daily,** to see what Chris is tweeting** and [writing](https://www.brainzooming.com/blog/www.chrisbrogan.com) about on social media, marketing, strategy, and any other topic he decides to cover.

**But kids, we aren’t normal.**

So beyond Chris Brogan, who is legitimately a social media rock star, there are **lots of other lesser-known great thinkers whose strategic ideas may not be seeing the light of day** among important business contacts you have.

There are a** lot of people we do business with** (peers, bosses, employees, clients) **who** **never see the great strategic insights being** **shared online** in what are common social media channels to some, but not common at all for many very intelligent, active, successful business people.

Which brings us to the question: **Are you retweeting IRL?**

By that I mean, **beyond simply RTing great content you’re seeing via social media**, **are you**:

- **Referring to it** in business conversations?
- **Sharing it** in staff meetings?
- **Printing articles and posting them** on bulletin boards or sending them to others?
- **Emailing links** to business associates?
- **Incorporating** these** perspectives into presentations** you’re doing?

Because **while** **a retweet** (or a Digg or a Like) **is easy** and provides the sense you’ve shared what you think is relevant with the world, **there are many people who’d benefit from the content that are never seeing it**.

So do them a favor, after you RT it online, **RT it IRL too!** 

BTW, in case you're interested, you can take a look at [the Prezi of the social media strategy overview below](http://prezi.com/isnuy_x1ps_v/social-media-will-neither-save-nor-end-the-world-as-we-know-it/). – [*Mike Brown*](https://www.brainzooming.com/?page_id=1197)

[***The Brainzooming Group***](https://www.brainzooming.com/?page_id=1188)*** helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at *[*brainzooming@gmail.com*](mailto:brainzooming@gmail.com)* or call 816-509-5320 to learn how we can develop an integrated social media strategy for your brand.***

*** ***

[Social Media Will Neither Save Nor End the World as We Know It](http://prezi.com/isnuy_x1ps_v/social-media-will-neither-save-nor-end-the-world-as-we-know-it/) on [Prezi](http://prezi.com)

[View full post](https://www.brainzooming.com/blog/are-you-retweeting-in-real-life)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mike Brown"
  },
  "dateModified" : "2023-08-29T02:34:59.215Z",
  "datePublished" : "2010-10-18T09:50:40Z",
  "headline" : "Are You Retweeting in Real Life?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 312,
    "url" : "https://462042.fs1.hubspotusercontent-na1.net/hubfs/462042/Imported_Blog_Media/Social-Media1-May-25-2022-02-04-04-05-PM.jpg",
    "width" : 450
  },
  "mainEntityOfPage" : "https://www.brainzooming.com/blog/are-you-retweeting-in-real-life",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blog"
  }
}
```