---
title: Implementing a Collaborative Blog - 7 Ways to Deliver Better Stories
description: Implementing a Collaborative Blog - 7 Ways to Deliver Better Stories
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Implementing a Collaborative Blog - 7 Ways to Deliver Better Stories](https://www.brainzooming.com/blog/a-collaborative-blog-7-ways-to-deliver-better-stories)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Apr 12, 2011 9:50:02 AM

**Collaborative blogging** isn't how I started out writing the Brainzooming blog. It [began as a creative outlet before leaving corporate life behind](https://www.brainzooming.com/sometimes-a-strategic-picture-develops-after-the-fact/5138/). Doing it was creative, but pretty solitary. Since then, I've [written for several multi-author blogs](https://www.brainzooming.com/other-blogs-where-you-can-find-brainzooming/3640/), which are still pretty solitary experiences too. While there are multiple authors and fewer deadlines (since you don't have to write as frequently yourself to maintain a steady flow of content) there hasn’t been any meaningful content coordination or planned interaction among authors. Contrast these multi-author blogs with writing collaborative blogs. They take the **benefits of having multiple writers and add to it with planning, strategy, and editorial calendars to actively create and manage content.**

The **stark differences don't end there**. The two blogging approaches **differ materially in at least seven ways**.

The **typical multi-author blog **has:

- A **vague sense of **who the blog's **target audience **is and what's of interest to them.
- Only** rough blogging guidelines **governing the authors' efforts.
- A** mix-and-match **approach to **writing styles **among the authors actively contributing.
- **No editorial plan **- so subject matter coordination happens by accident, if at all.
- **Challenges in** coordinating content submissions for** timely publishing**.
- Potentially **uneven editing**, with it being done individually, by an ad hoc editor, or not at all.
- A **blogging platform **intended for individual efforts **being forced to fit **with **a multiple contributor environment**, often with publishing responsibility heaped on one person.

Contrast this with **a strategic, collaborative blog **which **features**:

- A **well-developed persona** (or potentially multiple ones) to guide audience-based content creation.
- A **team **inside the organization is **trained in bloggin**g and contributes to the collaborative blogging effort's strategic direction.
- Individual writing styles are arranged and balanced for a** better reader experience**.
- Subject matter coordinated to deliver a **more strategic mix of content.**** **
- **A planned calendar with posts in reserve to ensure a **consistent publishing schedule**.**
- A designated blog admin and **review process** ensure the content is strong, compelling, and well-written.
- A **collaborative blogging application** which facilitates reminders, content management, and multiple contributors actively participating.

Rather than simply writing and publishing stories, **collaborative blogging** can be a p**owerful, cultural unifier internally**, and provide a **way to share compelling stories with an external audience**. It can be the **primary engine in telling** the rest of an o**rganization’s stories** – the stories **which don’t fit in a brochure or a press release**.

**Look for more on **[**collaborative blogging** as we continue to develop and refine them for clients](https://www.brainzooming.com/collaborative-blogging-and-other-collaborations-with-nate-riggs/6655/) and move the Brainzooming blog in that direction too. – [* *](https://www.brainzooming.com/category/?page_id=1197)*[Mike Brown](https://www.brainzooming.com/category/?page_id=1197)*

[***The ***](https://www.brainzooming.com/?page_id=1188)**[* *](https://www.brainzooming.com/?page_id=1106)*[Brainzooming](https://www.brainzooming.com/?page_id=1106)** Group****** helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at ***[*brainzooming@gmail.com*](mailto:brainzooming@gmail.com?subject=Please%20contact%20us%21)*** or call 816-509-5320 to learn how we’ve developed integrated social media strategy for other brands and can do the same for yours.***

***<https://www.brainzooming.com/?page_id=1194>***

*** ***

*** ***

******

[View full post](https://www.brainzooming.com/blog/a-collaborative-blog-7-ways-to-deliver-better-stories)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mike Brown"
  },
  "dateModified" : "2023-08-29T03:03:08.242Z",
  "datePublished" : "2011-04-12T09:50:02Z",
  "headline" : "Implementing a Collaborative Blog - 7 Ways to Deliver Better Stories",
  "image" : {
    "@type" : "ImageObject",
    "height" : 312,
    "url" : "https://462042.fs1.hubspotusercontent-na1.net/hubfs/462042/Imported_Blog_Media/Social-Media1-May-25-2022-02-04-04-05-PM.jpg",
    "width" : 450
  },
  "mainEntityOfPage" : "https://www.brainzooming.com/blog/a-collaborative-blog-7-ways-to-deliver-better-stories",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blog"
  }
}
```