Content marketing strategy workshop audiences are always interested in hearing about best practices. Best practices seems like easy answers; they make it seem as if all you have to do is simply do what another brand has found successful.
The easy answer, however, isn’t always the right answer. What makes sense for another brand won’t necessarily make sense for your brand, whether that is in content marketing strategy or another area.
We find it’s much more valuable to share tools and techniques workshop attendees can use to draft the best strategies and tactics for themselves.
In some industries, however, it is valuable to consider the best MISTAKES your competitors are making and do the OPPOSITE of what they are doing.
Here are ten "mistake practices" we see frequently that fit the bill:
As an executive in your organization, you’d do well to spend some time on your social media presences – just in case it’s been some time since you looked at them closely – and see if you are making any of your competitors’ mistakes with your own content marketing strategy.
If you are making these content marketing strategy mistakes, get them fixed – pronto!
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