---
title: Why Change Is Hard - 3 Strategic Thinking Ideas for Making Change Easy
description: Why Change Is Hard - 3 Strategic Thinking Ideas for Making Change Easy
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/Group-Strategic-Connection-4.jpg
---

# Why Change Is Hard - 3 Strategic Thinking Ideas for Making Change Easy

[Guest author](https://www.brainzooming.com/blog/tag/guest-author), [Strategy](https://www.brainzooming.com/blog/tag/strategy), [Tools](https://www.brainzooming.com/blog/tag/tools), [Implementation](https://www.brainzooming.com/blog/tag/implementation), [Performance](https://www.brainzooming.com/blog/tag/performance), [Strategic Planning](https://www.brainzooming.com/blog/tag/strategic-planning), [Insights](https://www.brainzooming.com/blog/tag/insights), [Strategic Thinking](https://www.brainzooming.com/blog/tag/strategic-thinking), [Innovation](https://www.brainzooming.com/blog/tag/innovation), [Collaboration](https://www.brainzooming.com/blog/tag/collaboration)

Most of the time the Brainzooming blog shares strategy, innovation, and creativity ideas while consciously trying not to tout what [we do at The Brainzooming Group](https://www.brainzooming.com/delivering-results-that-are-quick-and-on-strategy-thats-brainzooming/11769/). Our hope is by sharing intriguing and insightful content on strategy, innovation, and creativity, you will want to explore more deeply how The Brainzooming Group can improve your organization’s performance. Suffice it to say, we do not toot our own horn too much. (Did you like the way I got both “tout” and “toot” into the same paragraph? That will make the [SEO grading apps](https://www.brainzooming.com/seo-and-keyword-research-tool-use-3-blog-traffic-growth-ideas/15038/) crazy.)

### Why Change Is Hard and 3 Ideas for Making Change Easy

Recently I was reading (okay, listening) to, [Switch](http://www.amazon.com/gp/product/B0030DHPGQ/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B0030DHPGQ&linkCode=as2&tag=brainzooming-20) *(affiliate link)*, the book on change by [Chip and Dan Heath](http://www.amazon.com/Chip-Heath/e/B000APJJZC/?_encoding=UTF8&camp=1789&creative=390957&linkCode=ur2&tag=brainzooming-20). I was struck by how The Brainzooming Group successfully addresses what Chip and Dan Heath identify as three of the main points from Switch addressing why change is hard:

#### Why Change Is Hard #1: Organizations resist planning for change because it is too complex or too hard

**[![Group-Strategic-Connection](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Group-Strategic-Connection-4.jpg?width=291&height=179&name=Group-Strategic-Connection-4.jpg)](https://www.brainzooming.com/hubfs/Imported_Blog_Media/Group-Strategic-Connection-4.jpg)Our Approach for Making Change Easy:** At The Brainzooming Group, we refer to this [challenge of planning for change](https://www.brainzooming.com/creating-change-and-change-management-four-strategy-options/11571/) as the “can’t get over the hump” problem. We see it repeatedly. Smart organizations with solid people get only so far with developing implementing strategy, but cannot get any further.  Sometimes the answer is [strategic thinking tools](https://www.brainzooming.com/strategic-thinking-exercises-and-tools-for-creative-thinking-and-strategy/16432/); sometimes it is resources; sometimes it is strategic focus.

In the Brainzooming process, we analyze what the sticking point is and apply the correct “lubricant” to move the process forward. When you have built up the arsenal of strategic thinking tools and successful creativity approaches we have over the years, finding the answer to [move a strategy toward implementation ](https://www.brainzooming.com/project-management-techniques-21-articles-to-better-manage-projects/14566/)is quick.

#### Why Change Is Hard #2: People have a fear of failure, so they won’t even try to think about what should be changed, much less make the effort to change it

**Our Approach for Making Change Easy:** We [account for the probability of failure](https://www.brainzooming.com/8-mistakes-in-making-mistakes/9828/) as we design our strategy thinking process. As a result, we inoculate you against being afraid of change. The Brainzooming Group helps you[ generate a significant number of ideas and concepts](https://www.brainzooming.com/strategic-connections-3-tips-for-identifying-more-opportunities/3289/) as we temper the natural inclination to censor or needlessly debate whether ideas or concepts are good during the early stages of strategic thinking.

We don’t leave you with a pile of uncategorized and unusable ideas, though. We have tested strategic thinking tools to help organize, categorize, and ***evaluate*** the new you generate. Knowing the chaff is going to be thrown away helps people not be afraid to generate the kernels of wheat (or nuggets of gold) that lead to successful change.

#### Why Change Is Hard #3: There is too little attention paid to building upon success and too much attention placed on solving problems

**Our Approach for Making Change Easy:** The Brainzooming process helps you solve problems. Just as important though, we also help organizations better recognize what they are doing right and provide them the structure and options for building upon that success.

### Would You Like to Make Change Easy? At Least Easier than It Has Been?

Thank for indulging this exploration on how the Brainzooming process accomplishes relative to making change easy. We’d love to talk with you about the opportunities and issues in your organization where you are finding change is hard. We’ll return tomorrow to our usual focus on less self-referential issues of strategy, innovation and creativity. Today though, I wanted to point out specific ways we help smart organization make successful change easy. – *[Barrett Sydnor](https://www.brainzooming.com/about-brainzooming/barrett-sydnor/)*

#### [ If you enjoyed this article, subscribe to the free Brainzooming blog email updates.](https://info.brainzooming.com/email)

***[The Brainzooming Group](https://www.brainzooming.com/?page_id=1188) helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at [info@brainzooming.com](mailto:info@brainzooming.com) or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.***

## You Might Also Like:

[![Creating Change – Can You Simply Believe and Create Change?](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Believe-300x2751-2.jpg?width=415&height=456&name=Believe-300x2751-2.jpg) ](https://www.brainzooming.com/blog/creatingchange-can-you-simply-believe-and-create-change)

#### [Creating Change – Can You Simply Believe and Create Change?](https://www.brainzooming.com/blog/creatingchange-can-you-simply-believe-and-create-change)

[![Change Your Character - Fixing Problems as a Turnaround CEO](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/080601-U-Turn-Sign-2.jpg?width=415&height=456&name=080601-U-Turn-Sign-2.jpg) ](https://www.brainzooming.com/blog/change-your-character-fixing-problems-as-a-turnaround-ceo)

#### [Change Your Character - Fixing Problems as a Turnaround CEO](https://www.brainzooming.com/blog/change-your-character-fixing-problems-as-a-turnaround-ceo)

[![Change Your Character – Doing It Babysitter Style](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/080130-Babysitter-Picture-2.jpg?width=415&height=456&name=080130-Babysitter-Picture-2.jpg) ](https://www.brainzooming.com/blog/change-your-character-doing-it-babysitter-style)

#### [Change Your Character – Doing It Babysitter Style](https://www.brainzooming.com/blog/change-your-character-doing-it-babysitter-style)

Date published: 03/26/13

Search

## Zoom your brain!

Enter your email address for emails bursting with creativity.

### Brainzooming Topics

- [Analysis (89)](https://www.brainzooming.com/blog/tag/analysis)
- [Blogging (244)](https://www.brainzooming.com/blog/tag/blogging)
- [Branding (421)](https://www.brainzooming.com/blog/tag/branding)
- [Career (361)](https://www.brainzooming.com/blog/tag/career)
- [Change your character (32)](https://www.brainzooming.com/blog/tag/change-your-character)
- [Collaboration (953)](https://www.brainzooming.com/blog/tag/collaboration)
- [Communication (661)](https://www.brainzooming.com/blog/tag/communication)
- [Competitive Strategy (121)](https://www.brainzooming.com/blog/tag/competitive-strategy)
- [Compilations (116)](https://www.brainzooming.com/blog/tag/compilations)
- [Creative Quickies (56)](https://www.brainzooming.com/blog/tag/creative-quickie)
- [Creativity (1013)](https://www.brainzooming.com/blog/tag/creativity)
- [Diversity (134)](https://www.brainzooming.com/blog/tag/diversity)
- [Ebook (57)](https://www.brainzooming.com/blog/tag/ebook)
- [Events (262)](https://www.brainzooming.com/blog/tag/events)
- [Facebook (116)](https://www.brainzooming.com/blog/tag/facebook)
- [Fun Strategic Planning (53)](https://www.brainzooming.com/blog/tag/fun-strategic-planning)
- [Google Fiber (28)](https://www.brainzooming.com/blog/tag/google-fiber)
- [Guest author (199)](https://www.brainzooming.com/blog/tag/guest-author)
- [Humor (114)](https://www.brainzooming.com/blog/tag/humor)
- [Idea Magnets (132)](https://www.brainzooming.com/blog/tag/idea-magnets)
- [Implementation (999)](https://www.brainzooming.com/blog/tag/implementation)
- [Innovation (972)](https://www.brainzooming.com/blog/tag/innovation)
- [Insights (335)](https://www.brainzooming.com/blog/tag/insights)
- [Market Research (83)](https://www.brainzooming.com/blog/tag/market-research)
- [Marketing (378)](https://www.brainzooming.com/blog/tag/marketing)
- [Offered Without Comment (33)](https://www.brainzooming.com/blog/tag/offered-without-comment)
- [Performance (1183)](https://www.brainzooming.com/blog/tag/performance)
- [Social media (416)](https://www.brainzooming.com/blog/tag/social-media)
- [Strategic Planning (326)](https://www.brainzooming.com/blog/tag/strategic-planning)
- [Strategic Thinking (1378)](https://www.brainzooming.com/blog/tag/strategic-thinking)
- [Strategy (1112)](https://www.brainzooming.com/blog/tag/strategy)
- [Tools (1423)](https://www.brainzooming.com/blog/tag/tools)
- [Twitter (252)](https://www.brainzooming.com/blog/tag/tweets)
- [Video (127)](https://www.brainzooming.com/blog/tag/video)

### Archives

- [March 2025 (2)](https://www.brainzooming.com/blog/archive/2025/03)
- [February 2025 (2)](https://www.brainzooming.com/blog/archive/2025/02)
- [January 2025 (2)](https://www.brainzooming.com/blog/archive/2025/01)
- [December 2024 (1)](https://www.brainzooming.com/blog/archive/2024/12)
- [November 2024 (1)](https://www.brainzooming.com/blog/archive/2024/11)
- [October 2024 (1)](https://www.brainzooming.com/blog/archive/2024/10)
- [September 2024 (2)](https://www.brainzooming.com/blog/archive/2024/09)
- [May 2024 (1)](https://www.brainzooming.com/blog/archive/2024/05)
- [March 2024 (1)](https://www.brainzooming.com/blog/archive/2024/03)
- [February 2024 (1)](https://www.brainzooming.com/blog/archive/2024/02)
- [January 2024 (9)](https://www.brainzooming.com/blog/archive/2024/01)
- [December 2023 (3)](https://www.brainzooming.com/blog/archive/2023/12)
- [November 2023 (2)](https://www.brainzooming.com/blog/archive/2023/11)
- [October 2023 (2)](https://www.brainzooming.com/blog/archive/2023/10)
- [September 2023 (1)](https://www.brainzooming.com/blog/archive/2023/09)
- [August 2023 (1)](https://www.brainzooming.com/blog/archive/2023/08)
- [July 2023 (3)](https://www.brainzooming.com/blog/archive/2023/07)
- [June 2023 (2)](https://www.brainzooming.com/blog/archive/2023/06)
- [May 2023 (3)](https://www.brainzooming.com/blog/archive/2023/05)
- [April 2023 (7)](https://www.brainzooming.com/blog/archive/2023/04)
- [March 2023 (12)](https://www.brainzooming.com/blog/archive/2023/03)
- [February 2023 (6)](https://www.brainzooming.com/blog/archive/2023/02)
- [January 2023 (6)](https://www.brainzooming.com/blog/archive/2023/01)
- [December 2022 (3)](https://www.brainzooming.com/blog/archive/2022/12)
- [November 2022 (1)](https://www.brainzooming.com/blog/archive/2022/11)
- [October 2022 (1)](https://www.brainzooming.com/blog/archive/2022/10)
- [September 2022 (1)](https://www.brainzooming.com/blog/archive/2022/09)
- [August 2022 (5)](https://www.brainzooming.com/blog/archive/2022/08)
- [July 2022 (1)](https://www.brainzooming.com/blog/archive/2022/07)
- [June 2022 (3)](https://www.brainzooming.com/blog/archive/2022/06)
- [April 2022 (1)](https://www.brainzooming.com/blog/archive/2022/04)
- [March 2022 (7)](https://www.brainzooming.com/blog/archive/2022/03)
- [February 2022 (3)](https://www.brainzooming.com/blog/archive/2022/02)
- [July 2021 (1)](https://www.brainzooming.com/blog/archive/2021/07)
- [April 2021 (1)](https://www.brainzooming.com/blog/archive/2021/04)
- [March 2021 (11)](https://www.brainzooming.com/blog/archive/2021/03)
- [February 2021 (1)](https://www.brainzooming.com/blog/archive/2021/02)
- [January 2021 (4)](https://www.brainzooming.com/blog/archive/2021/01)
- [December 2020 (3)](https://www.brainzooming.com/blog/archive/2020/12)
- [October 2020 (1)](https://www.brainzooming.com/blog/archive/2020/10)
- [July 2020 (1)](https://www.brainzooming.com/blog/archive/2020/07)
- [June 2020 (2)](https://www.brainzooming.com/blog/archive/2020/06)
- [May 2020 (1)](https://www.brainzooming.com/blog/archive/2020/05)
- [April 2020 (3)](https://www.brainzooming.com/blog/archive/2020/04)
- [March 2020 (6)](https://www.brainzooming.com/blog/archive/2020/03)
- [February 2020 (7)](https://www.brainzooming.com/blog/archive/2020/02)
- [January 2020 (7)](https://www.brainzooming.com/blog/archive/2020/01)
- [December 2019 (3)](https://www.brainzooming.com/blog/archive/2019/12)
- [November 2019 (4)](https://www.brainzooming.com/blog/archive/2019/11)
- [October 2019 (9)](https://www.brainzooming.com/blog/archive/2019/10)
- [September 2019 (4)](https://www.brainzooming.com/blog/archive/2019/09)
- [August 2019 (7)](https://www.brainzooming.com/blog/archive/2019/08)
- [July 2019 (6)](https://www.brainzooming.com/blog/archive/2019/07)
- [June 2019 (11)](https://www.brainzooming.com/blog/archive/2019/06)
- [May 2019 (1)](https://www.brainzooming.com/blog/archive/2019/05)
- [February 2019 (12)](https://www.brainzooming.com/blog/archive/2019/02)
- [January 2019 (16)](https://www.brainzooming.com/blog/archive/2019/01)
- [December 2018 (5)](https://www.brainzooming.com/blog/archive/2018/12)
- [November 2018 (16)](https://www.brainzooming.com/blog/archive/2018/11)
- [October 2018 (4)](https://www.brainzooming.com/blog/archive/2018/10)
- [September 2018 (5)](https://www.brainzooming.com/blog/archive/2018/09)
- [August 2018 (9)](https://www.brainzooming.com/blog/archive/2018/08)
- [July 2018 (13)](https://www.brainzooming.com/blog/archive/2018/07)
- [June 2018 (18)](https://www.brainzooming.com/blog/archive/2018/06)
- [May 2018 (6)](https://www.brainzooming.com/blog/archive/2018/05)
- [April 2018 (8)](https://www.brainzooming.com/blog/archive/2018/04)
- [March 2018 (7)](https://www.brainzooming.com/blog/archive/2018/03)
- [February 2018 (14)](https://www.brainzooming.com/blog/archive/2018/02)
- [January 2018 (16)](https://www.brainzooming.com/blog/archive/2018/01)
- [December 2017 (7)](https://www.brainzooming.com/blog/archive/2017/12)
- [November 2017 (10)](https://www.brainzooming.com/blog/archive/2017/11)
- [October 2017 (7)](https://www.brainzooming.com/blog/archive/2017/10)
- [September 2017 (9)](https://www.brainzooming.com/blog/archive/2017/09)
- [August 2017 (9)](https://www.brainzooming.com/blog/archive/2017/08)
- [July 2017 (12)](https://www.brainzooming.com/blog/archive/2017/07)
- [June 2017 (14)](https://www.brainzooming.com/blog/archive/2017/06)
- [May 2017 (20)](https://www.brainzooming.com/blog/archive/2017/05)
- [April 2017 (14)](https://www.brainzooming.com/blog/archive/2017/04)
- [March 2017 (19)](https://www.brainzooming.com/blog/archive/2017/03)
- [February 2017 (20)](https://www.brainzooming.com/blog/archive/2017/02)
- [January 2017 (18)](https://www.brainzooming.com/blog/archive/2017/01)
- [December 2016 (5)](https://www.brainzooming.com/blog/archive/2016/12)
- [November 2016 (10)](https://www.brainzooming.com/blog/archive/2016/11)
- [October 2016 (10)](https://www.brainzooming.com/blog/archive/2016/10)
- [September 2016 (11)](https://www.brainzooming.com/blog/archive/2016/09)
- [August 2016 (14)](https://www.brainzooming.com/blog/archive/2016/08)
- [July 2016 (11)](https://www.brainzooming.com/blog/archive/2016/07)
- [June 2016 (10)](https://www.brainzooming.com/blog/archive/2016/06)
- [May 2016 (12)](https://www.brainzooming.com/blog/archive/2016/05)
- [April 2016 (13)](https://www.brainzooming.com/blog/archive/2016/04)
- [March 2016 (20)](https://www.brainzooming.com/blog/archive/2016/03)
- [February 2016 (21)](https://www.brainzooming.com/blog/archive/2016/02)
- [January 2016 (17)](https://www.brainzooming.com/blog/archive/2016/01)
- [December 2015 (14)](https://www.brainzooming.com/blog/archive/2015/12)
- [November 2015 (16)](https://www.brainzooming.com/blog/archive/2015/11)
- [October 2015 (22)](https://www.brainzooming.com/blog/archive/2015/10)
- [September 2015 (16)](https://www.brainzooming.com/blog/archive/2015/09)
- [August 2015 (18)](https://www.brainzooming.com/blog/archive/2015/08)
- [July 2015 (18)](https://www.brainzooming.com/blog/archive/2015/07)
- [June 2015 (19)](https://www.brainzooming.com/blog/archive/2015/06)
- [May 2015 (19)](https://www.brainzooming.com/blog/archive/2015/05)
- [April 2015 (21)](https://www.brainzooming.com/blog/archive/2015/04)
- [March 2015 (22)](https://www.brainzooming.com/blog/archive/2015/03)
- [February 2015 (20)](https://www.brainzooming.com/blog/archive/2015/02)
- [January 2015 (18)](https://www.brainzooming.com/blog/archive/2015/01)
- [December 2014 (14)](https://www.brainzooming.com/blog/archive/2014/12)
- [November 2014 (17)](https://www.brainzooming.com/blog/archive/2014/11)
- [October 2014 (18)](https://www.brainzooming.com/blog/archive/2014/10)
- [September 2014 (17)](https://www.brainzooming.com/blog/archive/2014/09)
- [August 2014 (16)](https://www.brainzooming.com/blog/archive/2014/08)
- [July 2014 (19)](https://www.brainzooming.com/blog/archive/2014/07)
- [June 2014 (17)](https://www.brainzooming.com/blog/archive/2014/06)
- [May 2014 (18)](https://www.brainzooming.com/blog/archive/2014/05)
- [April 2014 (21)](https://www.brainzooming.com/blog/archive/2014/04)
- [March 2014 (20)](https://www.brainzooming.com/blog/archive/2014/03)
- [February 2014 (22)](https://www.brainzooming.com/blog/archive/2014/02)
- [January 2014 (21)](https://www.brainzooming.com/blog/archive/2014/01)
- [December 2013 (17)](https://www.brainzooming.com/blog/archive/2013/12)
- [November 2013 (19)](https://www.brainzooming.com/blog/archive/2013/11)
- [October 2013 (23)](https://www.brainzooming.com/blog/archive/2013/10)
- [September 2013 (21)](https://www.brainzooming.com/blog/archive/2013/09)
- [August 2013 (22)](https://www.brainzooming.com/blog/archive/2013/08)
- [July 2013 (22)](https://www.brainzooming.com/blog/archive/2013/07)
- [June 2013 (20)](https://www.brainzooming.com/blog/archive/2013/06)
- [May 2013 (21)](https://www.brainzooming.com/blog/archive/2013/05)
- [April 2013 (22)](https://www.brainzooming.com/blog/archive/2013/04)
- [March 2013 (19)](https://www.brainzooming.com/blog/archive/2013/03)
- [February 2013 (20)](https://www.brainzooming.com/blog/archive/2013/02)
- [January 2013 (22)](https://www.brainzooming.com/blog/archive/2013/01)
- [December 2012 (20)](https://www.brainzooming.com/blog/archive/2012/12)
- [November 2012 (20)](https://www.brainzooming.com/blog/archive/2012/11)
- [October 2012 (23)](https://www.brainzooming.com/blog/archive/2012/10)
- [September 2012 (10)](https://www.brainzooming.com/blog/archive/2012/09)
- [August 2012 (22)](https://www.brainzooming.com/blog/archive/2012/08)
- [July 2012 (20)](https://www.brainzooming.com/blog/archive/2012/07)
- [June 2012 (23)](https://www.brainzooming.com/blog/archive/2012/06)
- [May 2012 (23)](https://www.brainzooming.com/blog/archive/2012/05)
- [April 2012 (19)](https://www.brainzooming.com/blog/archive/2012/04)
- [March 2012 (20)](https://www.brainzooming.com/blog/archive/2012/03)
- [February 2012 (19)](https://www.brainzooming.com/blog/archive/2012/02)
- [January 2012 (22)](https://www.brainzooming.com/blog/archive/2012/01)
- [December 2011 (15)](https://www.brainzooming.com/blog/archive/2011/12)
- [November 2011 (18)](https://www.brainzooming.com/blog/archive/2011/11)
- [October 2011 (21)](https://www.brainzooming.com/blog/archive/2011/10)
- [September 2011 (22)](https://www.brainzooming.com/blog/archive/2011/09)
- [August 2011 (23)](https://www.brainzooming.com/blog/archive/2011/08)
- [July 2011 (23)](https://www.brainzooming.com/blog/archive/2011/07)
- [June 2011 (22)](https://www.brainzooming.com/blog/archive/2011/06)
- [May 2011 (24)](https://www.brainzooming.com/blog/archive/2011/05)
- [April 2011 (18)](https://www.brainzooming.com/blog/archive/2011/04)
- [March 2011 (22)](https://www.brainzooming.com/blog/archive/2011/03)
- [February 2011 (22)](https://www.brainzooming.com/blog/archive/2011/02)
- [January 2011 (23)](https://www.brainzooming.com/blog/archive/2011/01)
- [December 2010 (21)](https://www.brainzooming.com/blog/archive/2010/12)
- [November 2010 (19)](https://www.brainzooming.com/blog/archive/2010/11)
- [October 2010 (19)](https://www.brainzooming.com/blog/archive/2010/10)
- [September 2010 (18)](https://www.brainzooming.com/blog/archive/2010/09)
- [August 2010 (22)](https://www.brainzooming.com/blog/archive/2010/08)
- [July 2010 (20)](https://www.brainzooming.com/blog/archive/2010/07)
- [June 2010 (20)](https://www.brainzooming.com/blog/archive/2010/06)
- [May 2010 (20)](https://www.brainzooming.com/blog/archive/2010/05)
- [April 2010 (21)](https://www.brainzooming.com/blog/archive/2010/04)
- [March 2010 (23)](https://www.brainzooming.com/blog/archive/2010/03)
- [February 2010 (22)](https://www.brainzooming.com/blog/archive/2010/02)
- [January 2010 (21)](https://www.brainzooming.com/blog/archive/2010/01)
- [December 2009 (13)](https://www.brainzooming.com/blog/archive/2009/12)
- [November 2009 (18)](https://www.brainzooming.com/blog/archive/2009/11)
- [October 2009 (19)](https://www.brainzooming.com/blog/archive/2009/10)
- [September 2009 (18)](https://www.brainzooming.com/blog/archive/2009/09)
- [August 2009 (20)](https://www.brainzooming.com/blog/archive/2009/08)
- [July 2009 (19)](https://www.brainzooming.com/blog/archive/2009/07)
- [June 2009 (23)](https://www.brainzooming.com/blog/archive/2009/06)
- [May 2009 (20)](https://www.brainzooming.com/blog/archive/2009/05)
- [April 2009 (18)](https://www.brainzooming.com/blog/archive/2009/04)
- [March 2009 (21)](https://www.brainzooming.com/blog/archive/2009/03)
- [February 2009 (23)](https://www.brainzooming.com/blog/archive/2009/02)
- [January 2009 (26)](https://www.brainzooming.com/blog/archive/2009/01)
- [December 2008 (19)](https://www.brainzooming.com/blog/archive/2008/12)
- [November 2008 (21)](https://www.brainzooming.com/blog/archive/2008/11)
- [October 2008 (22)](https://www.brainzooming.com/blog/archive/2008/10)
- [September 2008 (20)](https://www.brainzooming.com/blog/archive/2008/09)
- [August 2008 (21)](https://www.brainzooming.com/blog/archive/2008/08)
- [July 2008 (20)](https://www.brainzooming.com/blog/archive/2008/07)
- [June 2008 (19)](https://www.brainzooming.com/blog/archive/2008/06)
- [May 2008 (18)](https://www.brainzooming.com/blog/archive/2008/05)
- [April 2008 (22)](https://www.brainzooming.com/blog/archive/2008/04)
- [March 2008 (19)](https://www.brainzooming.com/blog/archive/2008/03)
- [February 2008 (21)](https://www.brainzooming.com/blog/archive/2008/02)
- [January 2008 (22)](https://www.brainzooming.com/blog/archive/2008/01)
- [December 2007 (15)](https://www.brainzooming.com/blog/archive/2007/12)
- [November 2007 (5)](https://www.brainzooming.com/blog/archive/2007/11)
- [October 2007 (6)](https://www.brainzooming.com/blog/archive/2007/10)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Barrett Sydnor",
    "url" : "https://www.brainzooming.com/blog/author/barrett-sydnor"
  },
  "dateModified" : "2022-05-25T15:01:14.391Z",
  "datePublished" : "2013-03-26T09:50:44.000Z",
  "headline" : "Why Change Is Hard - 3 Strategic Thinking Ideas for Making Change Easy",
  "image" : [ "https://www.brainzooming.com/hubfs/Imported_Blog_Media/Group-Strategic-Connection-4.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.brainzooming.com/blog/why-change-is-hard-3-strategic-thinking-ideas-for-making-change-easy",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.brainzooming.com/hubfs/Brainzooming_November2018/Images/BZ_GrpLOGO_012_RGB_80.png"
    },
    "name" : "The Brainzooming Group"
  }
}
```