---
title: Change Your Character - Wee Willie Keeler
description: Change Your Character - Wee Willie Keeler
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/Competitive-Strategy1-May-25-2022-01-55-05-50-PM.jpg
---

# Change Your Character - Wee Willie Keeler

[Change your character](https://www.brainzooming.com/blog/tag/change-your-character), [Diversity](https://www.brainzooming.com/blog/tag/diversity), [Strategy](https://www.brainzooming.com/blog/tag/strategy), [Implementation](https://www.brainzooming.com/blog/tag/implementation), [Creativity](https://www.brainzooming.com/blog/tag/creativity), [Competitive Strategy](https://www.brainzooming.com/blog/tag/competitive-strategy), [Innovation](https://www.brainzooming.com/blog/tag/innovation)

[![](https://www.brainzooming.com/hubfs/Imported_Blog_Media/080202+Wee+Willie+Keeler+Picture-May-25-2022-01-55-05-25-PM.jpg)](https://www.brainzooming.com/hubfs/Imported_Blog_Media/080202+Wee+Willie+Keeler+Picture-May-25-2022-01-55-05-07-PM.jpg)Since it's "Hit 'em Where They Ain't Week," it was only natural that this Wednesday's Change Your Character exercise focuses on Wee Willie Keeler.

[Wee Willie Keeler](http://www.cmgww.com/baseball/keeler/) was a great baseball hitter in the late 1800’s and early 1900’s, a member of the Baseball Hall of Fame, and at 140 pounds and maybe 5 feet, 4 inches, one of the smallest players ever in professional baseball. Beyond his impressive performance (lots of hits, hitting & bunting in unusual ways, rarely striking out, hitting sacrifices to advance runners, being part of five championship-winning teams, etc.), he is best known for his success mantra, “Hit ‘em where they ain’t.”

Keeler is certainly a great example of someone small making the most effective use of resources and talents to beat much larger and more substantial competitors. His approach to baseball can be a great help when you need to succeed against bigger competitors. Go ahead and delegate your challenges to him as he:

- Focuses on being more productive
- Does things to be able to perform more consistently
- Takes steps to rarely fail (or at least less than his competitors)
- Takes advantages of competitors’ weaknesses and gaps
- Concentrates on how he could help others advance to help his team win
- Embracing an unconventional & hard to defend against approach to execute his role
- Uses a smaller asset (in this case, a bat) than was thought practical
- Helps the team succeed as a collective group

So figure out where your competitors are positioned, take a practice swing or two, and smack the ball right between them to advance your brand teammates!

[Check out a compilation of "Change Your Character" creative thinking exercises and information on its use.](https://www.brainzooming.com/creative-thinking-exercises-25-ways-to-change-your-character-for-creative-idea/748/)  – *[Mike Brown](https://www.brainzooming.com/about-brainzooming/mike-brown/)*

 

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Date published: 04/09/08

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