---
title: Social Media Strategy - 50 Articles to Quickly Get You Started!
description: Social Media Strategy - 50 Articles to Quickly Get You Started!
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Social Media Strategy - 50 Articles to Quickly Get You Started!](https://www.brainzooming.com/blog/social-media-strategy-50-articles-to-rapidly-expand-your-strategic-perspective)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jan 4, 2011 10:50:08 AM

At its core, [**The Brainzooming Group helps organizations become more successful by rapidly expanding the range of strategic options** they consider](https://www.brainzooming.com/../../../../?page_id=1194). We then help them prioritize and plan for implementing the strongest alternative. Since many organizations are challenged right now in determining what social networking means for them, **we're doing lots of work on social media strategy**.

We apply our strategy development methodology to social media to **help clients get a quick handle on smart moves into social business. **How quick? **One client**, after a full-day, multi-organization planning session **said, "What we did today would have taken us six months on our own."**

That's what we want to hear!

Adapting the Brainzooming methodology more specifically to social media strategy has triggered a lot of development and writing in this area. To make our strategic thinking more accessible and valuable to you, **here are 50 Brainzooming articles on multiple aspects of social media strategy**. These posts will help you better address it from a broad, organizational perspective.

You won't find an article on "How Do I Set up a Facebook Page" for my business.

What **you will discover are very adaptable principles on how social media can work (or work harder and better) for your organization and its audiences**. **If you'd like** to discuss **specifics** on what these ideas mean **for your organization, [let us know](mailto:brainzooming@gmail.com?subject=Social%20Media%20Strategy%20Questions)**. We'd love to work with you! – *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

#### **Core Strategy**

- [**The Two Biggest Mistakes in Social Media**](https://www.brainzooming.com/../../../../?p=2476) - Avoid them both at all costs.
- [**3 Crippling Disconnects in Social Media Strategy**](https://www.brainzooming.com/../../../../?p=4085) - A plea for a holistic, integrated perspective.
- [**Social Media Strategic Planning with a LARGE Group**](https://www.brainzooming.com/../../../../?p=3449) - A video highlight of how The Brainzooming Group does strategy planning.
- [**A Completely Different Type of Social Media Presentation**](https://www.brainzooming.com/../../../../?p=3904) - The basic foundation we use for our strategy engagements.
- [**There’s No Place like Home for the Holidays (or for a Successful Social Media Strategy)**](https://www.brainzooming.com/../../../../?p=5321) - Get your home page right first.
- [**See Me, Feel Me, Criticize Me**](https://www.brainzooming.com/../../../../?p=2248) - A way to better self-assess your online presence.
- [**Brand Transparency in a Connected, Socially Networked World**](https://www.brainzooming.com/../../../../?p=4019) - Perspectives on online trends from Matt Anthony, the head of leading interactive agency, VML.
- [**3 Must-Haves for Driving Social Media**](https://www.brainzooming.com/../../../../?p=2057) - What skill sets are important for successful social media participants.
- [**Expanding Social Media Expertise When Your Employer Isn’t Interested**](https://www.brainzooming.com/../../../../?p=2872) - Strategic ways to introduce a reluctant organization to social media.

#### **Social Media Metrics and ROI**

- [**6 Social Media Metrics You Should Be Tracking**](https://www.brainzooming.com/../../../../?p=3879) - Our whole brain approach to metric tracking.
- [**“The Social Media Crash of 2011****″**** with Author Jamie Turner (@60SecondTweets)**](https://www.brainzooming.com/../../../../?p=5184) - Jamie Turner on the importance of measurement.
- [**Is Blogging Worth It?**](https://www.brainzooming.com/../../../../?p=4422) - ROI comes in a variety of forms, especially when you're an individual involved in social media.

#### **Social Media Listening**

- [**@MallofAmerica Is All Over Social Media Listening**](https://www.brainzooming.com/../../../../?p=5124) - Yes, you can actively engage customers. Yes, you have to work at it. Yea, the Mall of America does it really well.
- [**Five Columns to Get More from Twitter**](https://www.brainzooming.com/../../../../?p=4430) - Some simple Twitter-based techniques to listen better.

#### **Building Relationships with an Audience**

- [**26 Pieces of Advice for Dating and Social Media Success**](https://www.brainzooming.com/../../../../?p=5073) - Social media and networking start with relationships, and there are clearly right and wrong ways to go about developing them.
- [**Whenever I Call You Friend**](https://www.brainzooming.com/../../../../?p=2079) - Who your friends are SHOULD look different now than it did five years ago.
- [**16 Social Media Tactics for Building an Audience**](https://www.brainzooming.com/../../../../?p=5307) - Advice for taking a strategic approach to developing and interacting with an online audience.
- [**6 Strategies to Avoid with Your Social Network – Ideas from #SMCKC**](https://www.brainzooming.com/../../../../?p=4127) - No reason to make it harder than it has to be for your audience to interact with your brand online.
- [**Building Brand Familiarity through Twitter**](https://www.brainzooming.com/../../../../?p=3390) - Yes, even an emerging brand can start building awareness through social media.
- [**Are You Retweeting in Real Life?**](https://www.brainzooming.com/../../../../?p=4906) - There are a lot of people not active on social networking platforms, so you need to think about how you can bridge the gap to interact with them.
- [**Don’t I Know You?**](https://www.brainzooming.com/../../../../?p=2238) - What can you do to stay close to an audience whose size is large and whose needs are diverse?

#### **Content Marketing**

- [**Creating Intriguing Social Media Content – 3 Fundamental Steps**](https://www.brainzooming.com/../../../../?p=5400) - The basics of being a stronger content creator.
- **[Social Media Content Ideation: Think – Know – Do](https://www.brainzooming.com/../../../../?p=5705)** - Get a group of people, use this technique, and generate 10 topic ideas per minute.
- [**25 Creative Blog Post Ideas You Could Write Today**](https://www.brainzooming.com/../../../../?p=4147) - Nearly a month's worth of post ideas in one list.
- [**What to Blog about When You’re Stuck Creatively**](https://www.brainzooming.com/../../../../?p=4138) - Anything can be a blog topic. Trust me.
- [**Social Media Content – Space It Out Over Time**](https://www.brainzooming.com/../../../../?p=5334) - There's no need to share all your content all at once. Give your readers and yourself a break and spread it out.

#### **Improving the Productivity and Impact of Your Social Media Implementation**

- [**10 Ways to Make Your Social Media Strategy Come Alive**](https://www.brainzooming.com/../../../../?p=3685) - A short list of questions to activate your presence.
- [**15 Ideas to Make Your DIY Social Media More Successful**](https://www.brainzooming.com/../../../../?p=3458) - If you're working with an informal team, these ideas will increase your impact.
- [**20 Strategies for Making Your Solo Social Media Effort More Successful**](https://www.brainzooming.com/../../../../?p=3540) - Ways for a solopreneur to get (or keep) going on social media more successfully.
- [**Social Media Productivity – 13 Tips to Maximize Your Time**](https://www.brainzooming.com/../../../../?p=5569) - Ways to get more out of every tactic you use in managing your time investment.
- [**2 Easy Strategies for Tackling Social Media – One App at a Time**](https://www.brainzooming.com/../../../../?p=3491) - Keep learning at a manageable pace.
- [**9 Strategies to Curb Social Media Information Overload**](https://www.brainzooming.com/../../../../?p=5212) - It can all definitely get to be too much. Here's permission and advice on where to pull back.

#### **Customer Interaction in the Age of Social Media**

- [**5 Ways to Prepare for a Brand Kidnapping through Social Media**](https://www.brainzooming.com/../../../../?p=2799) - My take on the Kevin Smith vs. Southwest Airlines hubbub and how to avoid it for your brand.
- [**Social Media and IRL Lessons from Chris Brogan**](https://www.brainzooming.com/../../../../?p=3584) - Passing on some wisdom from the original "Trust Agent."
- [**Innovative Strategy for Online Social Communities – Five Takeaways**](https://www.brainzooming.com/../../../../?p=3063) - Recapping a detailed presentation on what works and doesn't in managing online communities.
- [**Are Your Service Recovery Efforts Broadcast Worthy?**](https://www.brainzooming.com/../../../../?p=3917) - BP had 16 live underwater cameras on its service recovery effort. How many might you have when trying to fix a screw-up?
- [**A Smart “In Real Life” Interactive Brand Strategy**](https://www.brainzooming.com/../../../../?p=3855) - Chick-fil-A is one of my favorite brands. Here's how it integrated online and IRL interactive strategy in a way that made sense.
- [**5 Strategic Reasons for Blog Writers and Blog Readers to Meet in Real Life**](https://www.brainzooming.com/../../../../?p=3800) - Why I really enjoy meeting blog readers...and you would too.

#### **Social Media Policy and Guidelines**

- [**The World’s Simplest Social Media Policy**](http://nateriggs.com/2010/12/03/mike-brown-social-media-policy/) - A guest post on nateriggs.com offering a policy nearly any organization can use to get started right away.
- [**Social Media Policy – Whats and Whens Behind Your Guidelines**](https://www.brainzooming.com/../../../../?p=5559) - Situations your guidelines should address.

#### **Using Social Media to Drive Innovation**

- [**30 Ideas for Using Social Networks to Help You Be More Innovative**](http://www.business-strategy-innovation.com/wordpress/2010/04/innovation-perspectives-connecting-social-networks-to-innovation/)** **- This guest post on Blogging Innovation explores how social media can help you get innovation going in your organization.
- [**Catalyzing Innovation Strategy with Social Networking – 10 More Ideas**](https://www.brainzooming.com/../../../../?p=3482) - 10 more ideas for social media drive your innovation strategy and implementation.

#### **Incorporating Social Media into Event Marketing**

- [**8 Ways Social Media Benefits Events**](https://www.brainzooming.com/../../../../?p=2350) - Why it makes sense for event organizers to support social media, formally and informally, at their events.
- [**Is There a “Press Pass” for Live Event Tweeters and Bloggers?**](https://www.brainzooming.com/../../../../?p=4458) - A plea to be able to get a seat (okay and maybe a power outlet) for those creating content at live events.
- [**Live Event Social Media Strategy – BMA Engage Conference**](https://www.brainzooming.com/../../../../?p=3676) - Recapping the content effort we produced at the 2010 Business Marketing Association national conference.

#### **Rants - Don't Believe the Social Media Hype**

- [**Apathy or Simply Pathetic? Social Media Rock Star Angst**](https://www.brainzooming.com/../../../../?p=4484) - Could social media rock stars please quit complaining for a minute?
- [**A Life Strategy without the Fireworks**](https://www.brainzooming.com/../../../../?p=3753) - Slightly veiled frustration that I didn't come up with @ShitMyDadSays.
- [**Getting Nothing but Social Media Static**](https://www.brainzooming.com/../../../../?p=3714) - Social media isn't all wonderful. We surrender a lot in the way of quality communication.
- [**Interactive Strategy That’s Stupid**](https://www.brainzooming.com/../../../../?p=3503) - Don't send me to your website for no good reason.
- [**Social Media Strategy for Those of Us in the Crowd**](https://www.brainzooming.com/../../../../?p=3453) - Everybody may be broadcasting, but not everybody has a big audience.

[***The ***](https://www.brainzooming.com/?page_id=1188)***[Brainzooming](https://www.brainzooming.com/?page_id=1106)** Group****** helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at ***[*brainzooming@gmail.com*](mailto:brainzooming@gmail.com?subject=Please%20contact%20us%21)*** or call 816-509-5320 to learn how we’ve developed  integrated social media strategy for other brands and can do the same for yours.***

***<https://www.brainzooming.com/?page_id=1194>  
***

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