---
title: Shaq, Twitteronia and Social Media Strategy in 140 Characters
description: Shaq, Twitteronia and Social Media Strategy in 140 Characters
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Shaq, Twitteronia and Social Media Strategy in 140 Characters](https://www.brainzooming.com/blog/shaq-twitteronia-and-social-media-strategy-in-140-characters)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jun 4, 2011 9:50:51 AM

[Shaq’s Twitter-based retirement announcement](http://www.washingtonpost.com/blogs/faster-forward/post/shaq-retires-via-twitter/2011/06/01/AGQxSeGH_blog.html) plus getting ready for my [social media strategy presentation next week to the Transportation Marketing and Sales Association](https://www.tmsatoday.org/annual-conference/schedule-of-events) triggered today’s post. One day on Twitter Chris Brogan tweeted a request for a link to Shaq’s post about Twitteronia. I jumped on the request and found the link for this tweet of Shaq’s I’d never seen before:

#### *“To all twitterers, if u c me n public come say hi, we r not the same we r from twitteronia, we connect”*

* (February 19, 2009, 3:37 pm) from @THE_REAL_SHAQ*

Having found it, Shaq’s Twitteronia tweet immediately went into all my [social media strategy presentations](https://www.brainzooming.com/training-presentations/social-media/). It was only this week, however, when updating the presentation that it occurred to me that **in one tweet, [Shaq ](http://www.twitter.com/SHAQ)summed up just about everything we use in defining the characteristics a social channel has:**

- He’s overtly seeking **interaction** and **collaboration** – a **dramatic, new change** for a celebrity who’d you’d expect to avoid in person encounters with those outside his close circle.
- He acknowledges the **common bonds** of Twitter users.
- His **network** **members** are encouraged to **identify** themselves.
- And it’s clear that **minimal technical** (and grammatical) **expertise** is needed to participate in Twitteronia.

Talk about **brevity! THAT's Twitteronia! ** – [* *](https://www.brainzooming.com/the-zero-moment-of-truth-from-bmaunleash-7-key-steps/?page_id=1197)*[Mike Brown](https://www.brainzooming.com/the-zero-moment-of-truth-from-bmaunleash-7-key-steps/about-brainzooming/mike-brown/)*

<https://www.brainzooming.com/hubfs/Imported_Blog_Media/Shaq-We-Connect-Tweet-4.jpg>

[***The ***](https://www.brainzooming.com/the-zero-moment-of-truth-from-bmaunleash-7-key-steps/?page_id=1188)***[Brainzooming](https://www.brainzooming.com/the-zero-moment-of-truth-from-bmaunleash-7-key-steps/brainzooming-overview/) Group****** helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at *[* *](mailto:brainzooming@gmail.com)*brainzooming@gmail.com** or call us at 816-509-5320 to learn how we can help you enhance your social media strategy and implementation efforts. ***

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