Another fast way to get some sense of potential areas you can use to define “your category” is to ask yourself and others three value-related questions:
Look for themes among the answers and consider using areas of incredible value as potential category definers. Areas where you could deliver value but don’t are potential opportunities for more concentrated effort. Areas where you’re delivering little value could be areas to attempt to eliminate from your routine.
Soliciting reactions about yourself from others may feel intimidating, but assessing and using the responses wisely gives you an advantage most people are unwilling to pursue.