---
title: New Product Development – Brainstorming Ideas Grounded in Business Strategy
description: innovation ideas for a new product development pipeline. They use products to provide related services. When Brainzooming designs new product development
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [New Product Development – Brainstorming Ideas Grounded in Business Strategy](https://www.brainzooming.com/blog/new-product-development-brainstorming-ideas-grounded-in-business-strategy)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Feb 25, 2014 10:50:55 AM

<https://www.brainzooming.com/hubfs/Imported_Blog_Media/New-Product-Session-4.jpg>There was a time back in the corporate world when our company brought in a big-time business book author to [explore strategic initiatives and new product development brainstorming with employee teams](https://www.brainzooming.com/crowdsourcing-diverse-input-3-ways-to-make-crowdsourcing-work-harder/10401/) selected from throughout the organization. 

The book author's partner in crime designed the methodology for teams to document and advance initiatives. The partner was a rocket scientist, with all the baggage that career background implied.

Everything about the process was as complicated as rocket science, and as with so many consultant-envisioned strategic planning and product development processes hoping to speed things up, everything other than the consultant’s billable hours were compromised in the interests of speed.

The consultant's ill-defined process, however, had to be completed at every step.

### How The Brainzooming Group Approaches New Product Development Differently

[The Brainzooming Group approaches things fundamentally differently](https://www.brainzooming.com/delivering-results-that-are-quick-and-on-strategy-thats-brainzooming/11769/). I was explaining this to a prospective client while discussing early stage work for brainstorming ideas for new product development. The potential client is a leader in a business-to-business product market. It also uses its products to provide related services for other companies.

When The Brainzooming Group designs new product development brainstorming sessions we:

- Start by identifying the desired new product development outcomes and designing the session around delivering those outcomes
- Eliminate process steps that don't add any real value or new product ideas
- [Create interactive strategic thinking exercises](https://www.brainzooming.com/strategic-thinking-asking-a-different-type-of-question/21196/) that directly use the client's business objectives to generate new product ideas

Instead of using standard tools and exercises to identify off-the-mark new product development ideas, we design a new product development innovation session’s foundation around fundamental business strategy and objectives.

### Brainstorming Ideas Grounded in Business Strategy

The difference in [using The Brainzooming Group approach](https://www.brainzooming.com/brainstorming-doesnt-work-groupthink-and-the-brainzooming-method/11261/) is we deliver more targeted new product development ideas to address a client's business strategy and objectives. Clients enjoy the advantages of getting to "Fire" quickly, but without having to postpone the all-important "Aim" step until later.

Sound good?

Give me a call, and let's work together brainstorming ideas where you will see the successful difference for your organization and your new product development effort. – *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

 

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******[The Brainzooming Group](https://www.brainzooming.com/?page_id=1188) helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at [info@brainzooming.com](mailto:info@brainzooming.com) or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts***.***

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