---
title: Listening for Blog Content Is an Art within Your Grasp
description: Listening for Blog Content Is an Art within Your Grasp
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Listening for Blog Content Is an Art within Your Grasp](https://www.brainzooming.com/blog/listening-for-blog-content-is-an-art-within-your-grasp)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jan 27, 2012 10:50:10 AM

One of my blogging mantras is always be[ listening for blog content because you never know where content will appear](https://www.brainzooming.com/93-business-blogging-topic-ideas-things-to-blog-about-when-youre-out-of-ideas/10446/). Maybe listening for blog content is easier said than done, but when you're having to come up with 235+ blog posts a year, you can't afford to miss great content just because it comes up in an unexpected situation.

Last night, I dropped in on the sold out ["Achieve Your 2012 Goals: Social Accountability Happy Hour" presented by Michael Gelphman of Kansas City IT Professionals](http://www.kcitp.com/2012/01/03/achieve-your-2012-goals-social-accountability-happy-hour-presented-by-cosentry/). While big happy hour networking events aren't the first thing I flock to, I had a great time catching up with a number of Kansas City social media and IT folks.

Michael Gelphman asked everyone to bring three [2012 goals](https://www.brainzooming.com/2011-lessons-and-2012goals-20-and-12-of-each/10490/) we were expected to socialize with other attendees. I put together my list before heading over to the event. Although I didn't run into that many people talking up 2012 goals, I shared mine with [Dee Sadler](http://twitter.com/DeeSadler), who provided helpful comments on moving ahead with them this year.

In the course of talking with friends [Aaron Deacon](https://www.brainzooming.com/creativity-boost-abstain-from-making-a-decision/9081/) and [Jason Harper](https://www.brainzooming.com/employee-videos-how-to-make-them-really-work-on-social-media/10214/), Jason made the comment below which screamed to be a blog post. I quickly wrote it down on the back of my 2012 goals sheet:

<https://www.brainzooming.com/hubfs/Imported_Blog_Media/Hipster-Like-Button-4.jpg>

 

There's the lesson: even if it's handwritten with a Sharpie on the back of a piece of paper, when you hear a great idea, figure out how to turn it into a blog post! - *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

 

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