---
title: Innovation Is a Lot Like Spring by Woody Bendle
description: Innovation Is a Lot Like Spring by Woody Bendle
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Innovation Is a Lot Like Spring by Woody Bendle](https://www.brainzooming.com/blog/innovation-is-a-lot-like-spring-by-woody-bendle)

 Written by [Guest Author](https://www.brainzooming.com/blog/author/guest-author) | May 1, 2013 9:50:24 AM

*Can you believe we're already this far into the year? It seems like yesterday that we were looking ahead to what the new year would hold [personally](https://www.brainzooming.com/new-years-resolutions-22-boosts-of-inspiration-to-help-achieve-what-you-resolve/15451/) and [organizationally](https://www.brainzooming.com/15-innovative-strategic-planning-questions-to-get-ready-for-2013/14915/). *

***Now, the year is a third over. **To celebrate how both innovation and Spring are in the air (and are a lot alike), it's great to have [Woody Bendle ](https://www.brainzooming.com/creative-thinking-exercise-scooby-doo-and-friends-bust-a-creative-block/16388/)back on the Brainzooming blog. Here's Woody:*

 

### Innovation Is a Lot Like Spring by Woody Bendle

* <https://www.brainzooming.com/hubfs/Imported_Blog_Media/1-Wood-4.jpg>“The force of Spring —
 mysterious,
 fecund, powerful beyond measure.” - *Michael Garofalo

I love spring – I have always been inspired by it.  It’s not that I have any particular disdain for the other seasons; but rather, spring has always represented newness, a fresh start, and a promise of tomorrow.  And for me, there’s simply something special about new.

Every year, Mother Nature orchestrates a truly remarkable renewal; putting in motion the natural order of life anew.  It feels as if Earth unleashes an inquisitive energy as it casts aside its winter respite.

**<https://www.brainzooming.com/hubfs/Imported_Blog_Media/2-Woody-3.jpg>**

Each spring, life takes on new shape and form as it reaches out seeking a new way.  And, every spring, I am captivated by the many remarkable things I maybe haven’t seen before.  Most of which have emerged from things that have been there in front of all of me all along.

#### In many ways, innovation is like spring…

The Merriam-Webster dictionary defines Innovation as “the introduction of something new.”

And in business, Innovation is often regarded as:

*“The process of creating and delivering new customer value into the marketplace.”*

That certainly has a spring-like feel to it. When I think about the meaning of innovation and its impact, I feel it can be summed up in the following way.

*<https://www.brainzooming.com/hubfs/Imported_Blog_Media/3-Woody-3.jpg>Through Innovation…*

*  - Businesses, markets and cultures change*

*  - Businesses, markets and societies grow *

*  - Businesses, markets and consumers prosper*

*And through Innovation, we can forge a new and brighter tomorrow.*

Yes, Innovation is a lot like Spring.  * *- [Woody Bendle](https://twitter.com/#!/wbendle)**

 

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