---
title: Incremental Innovation - In Praise of 3 Creative Examples
description: Incremental Innovation - In Praise of 3 Creative Examples
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/BGS-3c-Oil-4.jpg
---

# Incremental Innovation - In Praise of 3 Creative Examples

[Guest author](https://www.brainzooming.com/blog/tag/guest-author), [Tools](https://www.brainzooming.com/blog/tag/tools), [Implementation](https://www.brainzooming.com/blog/tag/implementation), [Creativity](https://www.brainzooming.com/blog/tag/creativity), [Performance](https://www.brainzooming.com/blog/tag/performance), [Strategic Thinking](https://www.brainzooming.com/blog/tag/strategic-thinking), [Innovation](https://www.brainzooming.com/blog/tag/innovation)

A significant barrier to being consistently and effectively innovative is the wall that says you are not succeeding unless you (or your team, or your company) is creating “The Next Big [Thing](http://www.cnbc.com/id/15838512).” But our lives, business and personal, are full of hundreds of small things. The people and companies that make those small things easier to use, more convenient, or less costly are doing yeoman’s work in both incremental [innovation](http://blogs.hbr.org/baldoni/2010/01/how_to_encourage_small_i_innov.html) and creativity, even if they never create the big thing.

Here are three such small examples of incremental innovation that I’ve come across—two come from recent travels and the third is due to our hot, wet Kansas City spring.

#### 1. Travel soap that doesn’t melt as easily.

The soap holder in nearly every hotel/motel shower I have ever used is a magnet for water. Ergo, the soap you put there is soon a molten mess. If you put bumps on the bottom of the soap bar, however, it stays out of the water, lasts longer and is more pleasant to use.

[![](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/BGS-1-Soap-3.jpg?width=427&height=263&name=BGS-1-Soap-3.jpg "BGS-1-Soap")](https://www.brainzooming.com/hubfs/Imported_Blog_Media/BGS-1-Soap-3.jpg)

#### 2. More counter space with no increase in room size.

****Staying in that same incremental innovation space—literally. It isn’t often that a hotel/motel bathroom has anywhere close to enough counter space for one, much less two people’s health and beauty products. At this [Red Lion](http://redlion.rdln.com/) in Denver, they did not make the bathroom bigger, but they did increase the counter space by making the toilet tank lid flat with a small lip around the edge.

[![](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/BGS-1-Toilet-3.jpg?width=447&height=336&name=BGS-1-Toilet-3.jpg "BGS-1-Toilet")](https://www.brainzooming.com/hubfs/Imported_Blog_Media/BGS-1-Toilet-3.jpg)

#### 3. **Making yard work fun slightly more tolerable**.

It’s been hot early in Kansas City this year and that has resulted in significantly more grass mowing. If you have a mower that uses a gas/oil blend, you know how hard it is to get that mix right. The number of ounces of oil you can buy seldom matches the size of your gas container. [Ace Hardware](http://www.acehardware.com/home/index.jsp) is solving that problem. With its container for two-cycle oil you squeeze the bottom section until you have the desired amount in the upper section. Then you can easily pour that amount—and only that amount—into the gas can. You get the right mix and you pay less for the oil, because you can buy more at a time and you have no waste.

[![](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/BGS-3a-Oil-3.jpg?width=354&height=290&name=BGS-3a-Oil-3.jpg "BGS-3a-Oil")](https://www.brainzooming.com/hubfs/Imported_Blog_Media/BGS-3a-Oil-3.jpg)

[![](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/BGS-3b-Oil-3.jpg?width=357&height=315&name=BGS-3b-Oil-3.jpg "BGS-3b-Oil")](https://www.brainzooming.com/hubfs/Imported_Blog_Media/BGS-3b-Oil-3.jpg)

[![](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/BGS-3c-Oil-4.jpg?width=402&height=317&name=BGS-3c-Oil-4.jpg "BGS-3c-Oil")](https://www.brainzooming.com/hubfs/Imported_Blog_Media/BGS-3c-Oil-4.jpg)

Yes, each of these may represent an incremental innovation, but I was thankful for them. And I remember who was responsible and it has upped the chances of me returning to that hotel chain and that hardware store.  – *[Barrett Sydnor](https://www.brainzooming.com/about-brainzooming/barrett-sydnor/)*

### [If you enjoyed this article, subscribe to the free Brainzooming blog email updates.](https://info.brainzooming.com/email)

***[The Brainzooming Group](https://www.brainzooming.com/?page_id=1188) helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at [info@brainzooming.com](mailto:info@brainzooming.com) or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.***

## You Might Also Like:

[![Innovation Strategy - 46 Articles on Innovation and Creating Strategic Impact](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/innovation-strategy-May-25-2022-02-03-17-25-PM.jpg?width=415&height=456&name=innovation-strategy-May-25-2022-02-03-17-25-PM.jpg) ](https://www.brainzooming.com/blog/innovation-strategy-46-articles-innovation-creating-strategic-impact)

#### [Innovation Strategy - 46 Articles on Innovation and Creating Strategic Impact](https://www.brainzooming.com/blog/innovation-strategy-46-articles-innovation-creating-strategic-impact)

[![Strategic Thinking Exercises - 6 Tips for Creating Modular IP](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Imagine-Wall-4.jpg?width=415&height=456&name=Imagine-Wall-4.jpg) ](https://www.brainzooming.com/blog/strategic-thinking-exercises-6-tips-for-creating-modular-ip)

#### [Strategic Thinking Exercises - 6 Tips for Creating Modular IP](https://www.brainzooming.com/blog/strategic-thinking-exercises-6-tips-for-creating-modular-ip)

[![3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Wheres-Beef-Innovation-4.jpg?width=415&height=456&name=Wheres-Beef-Innovation-4.jpg) ](https://www.brainzooming.com/blog/3-questions-when-the-innovation-strategy-roi-doesnt-satisfy-the-boss)

#### [3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss](https://www.brainzooming.com/blog/3-questions-when-the-innovation-strategy-roi-doesnt-satisfy-the-boss)

Date published: 06/01/12

Search

## Zoom your brain!

Enter your email address for emails bursting with creativity.

### Brainzooming Topics

- [Analysis (89)](https://www.brainzooming.com/blog/tag/analysis)
- [Blogging (244)](https://www.brainzooming.com/blog/tag/blogging)
- [Branding (421)](https://www.brainzooming.com/blog/tag/branding)
- [Career (361)](https://www.brainzooming.com/blog/tag/career)
- [Change your character (32)](https://www.brainzooming.com/blog/tag/change-your-character)
- [Collaboration (953)](https://www.brainzooming.com/blog/tag/collaboration)
- [Communication (661)](https://www.brainzooming.com/blog/tag/communication)
- [Competitive Strategy (121)](https://www.brainzooming.com/blog/tag/competitive-strategy)
- [Compilations (116)](https://www.brainzooming.com/blog/tag/compilations)
- [Creative Quickies (56)](https://www.brainzooming.com/blog/tag/creative-quickie)
- [Creativity (1013)](https://www.brainzooming.com/blog/tag/creativity)
- [Diversity (134)](https://www.brainzooming.com/blog/tag/diversity)
- [Ebook (57)](https://www.brainzooming.com/blog/tag/ebook)
- [Events (262)](https://www.brainzooming.com/blog/tag/events)
- [Facebook (116)](https://www.brainzooming.com/blog/tag/facebook)
- [Fun Strategic Planning (53)](https://www.brainzooming.com/blog/tag/fun-strategic-planning)
- [Google Fiber (28)](https://www.brainzooming.com/blog/tag/google-fiber)
- [Guest author (199)](https://www.brainzooming.com/blog/tag/guest-author)
- [Humor (114)](https://www.brainzooming.com/blog/tag/humor)
- [Idea Magnets (132)](https://www.brainzooming.com/blog/tag/idea-magnets)
- [Implementation (999)](https://www.brainzooming.com/blog/tag/implementation)
- [Innovation (972)](https://www.brainzooming.com/blog/tag/innovation)
- [Insights (335)](https://www.brainzooming.com/blog/tag/insights)
- [Market Research (83)](https://www.brainzooming.com/blog/tag/market-research)
- [Marketing (378)](https://www.brainzooming.com/blog/tag/marketing)
- [Offered Without Comment (33)](https://www.brainzooming.com/blog/tag/offered-without-comment)
- [Performance (1183)](https://www.brainzooming.com/blog/tag/performance)
- [Social media (416)](https://www.brainzooming.com/blog/tag/social-media)
- [Strategic Planning (326)](https://www.brainzooming.com/blog/tag/strategic-planning)
- [Strategic Thinking (1378)](https://www.brainzooming.com/blog/tag/strategic-thinking)
- [Strategy (1112)](https://www.brainzooming.com/blog/tag/strategy)
- [Tools (1423)](https://www.brainzooming.com/blog/tag/tools)
- [Twitter (252)](https://www.brainzooming.com/blog/tag/tweets)
- [Video (127)](https://www.brainzooming.com/blog/tag/video)

### Archives

- [March 2025 (2)](https://www.brainzooming.com/blog/archive/2025/03)
- [February 2025 (2)](https://www.brainzooming.com/blog/archive/2025/02)
- [January 2025 (2)](https://www.brainzooming.com/blog/archive/2025/01)
- [December 2024 (1)](https://www.brainzooming.com/blog/archive/2024/12)
- [November 2024 (1)](https://www.brainzooming.com/blog/archive/2024/11)
- [October 2024 (1)](https://www.brainzooming.com/blog/archive/2024/10)
- [September 2024 (2)](https://www.brainzooming.com/blog/archive/2024/09)
- [May 2024 (1)](https://www.brainzooming.com/blog/archive/2024/05)
- [March 2024 (1)](https://www.brainzooming.com/blog/archive/2024/03)
- [February 2024 (1)](https://www.brainzooming.com/blog/archive/2024/02)
- [January 2024 (9)](https://www.brainzooming.com/blog/archive/2024/01)
- [December 2023 (3)](https://www.brainzooming.com/blog/archive/2023/12)
- [November 2023 (2)](https://www.brainzooming.com/blog/archive/2023/11)
- [October 2023 (2)](https://www.brainzooming.com/blog/archive/2023/10)
- [September 2023 (1)](https://www.brainzooming.com/blog/archive/2023/09)
- [August 2023 (1)](https://www.brainzooming.com/blog/archive/2023/08)
- [July 2023 (3)](https://www.brainzooming.com/blog/archive/2023/07)
- [June 2023 (2)](https://www.brainzooming.com/blog/archive/2023/06)
- [May 2023 (3)](https://www.brainzooming.com/blog/archive/2023/05)
- [April 2023 (7)](https://www.brainzooming.com/blog/archive/2023/04)
- [March 2023 (12)](https://www.brainzooming.com/blog/archive/2023/03)
- [February 2023 (6)](https://www.brainzooming.com/blog/archive/2023/02)
- [January 2023 (6)](https://www.brainzooming.com/blog/archive/2023/01)
- [December 2022 (3)](https://www.brainzooming.com/blog/archive/2022/12)
- [November 2022 (1)](https://www.brainzooming.com/blog/archive/2022/11)
- [October 2022 (1)](https://www.brainzooming.com/blog/archive/2022/10)
- [September 2022 (1)](https://www.brainzooming.com/blog/archive/2022/09)
- [August 2022 (5)](https://www.brainzooming.com/blog/archive/2022/08)
- [July 2022 (1)](https://www.brainzooming.com/blog/archive/2022/07)
- [June 2022 (3)](https://www.brainzooming.com/blog/archive/2022/06)
- [April 2022 (1)](https://www.brainzooming.com/blog/archive/2022/04)
- [March 2022 (7)](https://www.brainzooming.com/blog/archive/2022/03)
- [February 2022 (3)](https://www.brainzooming.com/blog/archive/2022/02)
- [July 2021 (1)](https://www.brainzooming.com/blog/archive/2021/07)
- [April 2021 (1)](https://www.brainzooming.com/blog/archive/2021/04)
- [March 2021 (11)](https://www.brainzooming.com/blog/archive/2021/03)
- [February 2021 (1)](https://www.brainzooming.com/blog/archive/2021/02)
- [January 2021 (4)](https://www.brainzooming.com/blog/archive/2021/01)
- [December 2020 (3)](https://www.brainzooming.com/blog/archive/2020/12)
- [October 2020 (1)](https://www.brainzooming.com/blog/archive/2020/10)
- [July 2020 (1)](https://www.brainzooming.com/blog/archive/2020/07)
- [June 2020 (2)](https://www.brainzooming.com/blog/archive/2020/06)
- [May 2020 (1)](https://www.brainzooming.com/blog/archive/2020/05)
- [April 2020 (3)](https://www.brainzooming.com/blog/archive/2020/04)
- [March 2020 (6)](https://www.brainzooming.com/blog/archive/2020/03)
- [February 2020 (7)](https://www.brainzooming.com/blog/archive/2020/02)
- [January 2020 (7)](https://www.brainzooming.com/blog/archive/2020/01)
- [December 2019 (3)](https://www.brainzooming.com/blog/archive/2019/12)
- [November 2019 (4)](https://www.brainzooming.com/blog/archive/2019/11)
- [October 2019 (9)](https://www.brainzooming.com/blog/archive/2019/10)
- [September 2019 (4)](https://www.brainzooming.com/blog/archive/2019/09)
- [August 2019 (7)](https://www.brainzooming.com/blog/archive/2019/08)
- [July 2019 (6)](https://www.brainzooming.com/blog/archive/2019/07)
- [June 2019 (11)](https://www.brainzooming.com/blog/archive/2019/06)
- [May 2019 (1)](https://www.brainzooming.com/blog/archive/2019/05)
- [February 2019 (12)](https://www.brainzooming.com/blog/archive/2019/02)
- [January 2019 (16)](https://www.brainzooming.com/blog/archive/2019/01)
- [December 2018 (5)](https://www.brainzooming.com/blog/archive/2018/12)
- [November 2018 (16)](https://www.brainzooming.com/blog/archive/2018/11)
- [October 2018 (4)](https://www.brainzooming.com/blog/archive/2018/10)
- [September 2018 (5)](https://www.brainzooming.com/blog/archive/2018/09)
- [August 2018 (9)](https://www.brainzooming.com/blog/archive/2018/08)
- [July 2018 (13)](https://www.brainzooming.com/blog/archive/2018/07)
- [June 2018 (18)](https://www.brainzooming.com/blog/archive/2018/06)
- [May 2018 (6)](https://www.brainzooming.com/blog/archive/2018/05)
- [April 2018 (8)](https://www.brainzooming.com/blog/archive/2018/04)
- [March 2018 (7)](https://www.brainzooming.com/blog/archive/2018/03)
- [February 2018 (14)](https://www.brainzooming.com/blog/archive/2018/02)
- [January 2018 (16)](https://www.brainzooming.com/blog/archive/2018/01)
- [December 2017 (7)](https://www.brainzooming.com/blog/archive/2017/12)
- [November 2017 (10)](https://www.brainzooming.com/blog/archive/2017/11)
- [October 2017 (7)](https://www.brainzooming.com/blog/archive/2017/10)
- [September 2017 (9)](https://www.brainzooming.com/blog/archive/2017/09)
- [August 2017 (9)](https://www.brainzooming.com/blog/archive/2017/08)
- [July 2017 (12)](https://www.brainzooming.com/blog/archive/2017/07)
- [June 2017 (14)](https://www.brainzooming.com/blog/archive/2017/06)
- [May 2017 (20)](https://www.brainzooming.com/blog/archive/2017/05)
- [April 2017 (14)](https://www.brainzooming.com/blog/archive/2017/04)
- [March 2017 (19)](https://www.brainzooming.com/blog/archive/2017/03)
- [February 2017 (20)](https://www.brainzooming.com/blog/archive/2017/02)
- [January 2017 (18)](https://www.brainzooming.com/blog/archive/2017/01)
- [December 2016 (5)](https://www.brainzooming.com/blog/archive/2016/12)
- [November 2016 (10)](https://www.brainzooming.com/blog/archive/2016/11)
- [October 2016 (10)](https://www.brainzooming.com/blog/archive/2016/10)
- [September 2016 (11)](https://www.brainzooming.com/blog/archive/2016/09)
- [August 2016 (14)](https://www.brainzooming.com/blog/archive/2016/08)
- [July 2016 (11)](https://www.brainzooming.com/blog/archive/2016/07)
- [June 2016 (10)](https://www.brainzooming.com/blog/archive/2016/06)
- [May 2016 (12)](https://www.brainzooming.com/blog/archive/2016/05)
- [April 2016 (13)](https://www.brainzooming.com/blog/archive/2016/04)
- [March 2016 (20)](https://www.brainzooming.com/blog/archive/2016/03)
- [February 2016 (21)](https://www.brainzooming.com/blog/archive/2016/02)
- [January 2016 (17)](https://www.brainzooming.com/blog/archive/2016/01)
- [December 2015 (14)](https://www.brainzooming.com/blog/archive/2015/12)
- [November 2015 (16)](https://www.brainzooming.com/blog/archive/2015/11)
- [October 2015 (22)](https://www.brainzooming.com/blog/archive/2015/10)
- [September 2015 (16)](https://www.brainzooming.com/blog/archive/2015/09)
- [August 2015 (18)](https://www.brainzooming.com/blog/archive/2015/08)
- [July 2015 (18)](https://www.brainzooming.com/blog/archive/2015/07)
- [June 2015 (19)](https://www.brainzooming.com/blog/archive/2015/06)
- [May 2015 (19)](https://www.brainzooming.com/blog/archive/2015/05)
- [April 2015 (21)](https://www.brainzooming.com/blog/archive/2015/04)
- [March 2015 (22)](https://www.brainzooming.com/blog/archive/2015/03)
- [February 2015 (20)](https://www.brainzooming.com/blog/archive/2015/02)
- [January 2015 (18)](https://www.brainzooming.com/blog/archive/2015/01)
- [December 2014 (14)](https://www.brainzooming.com/blog/archive/2014/12)
- [November 2014 (17)](https://www.brainzooming.com/blog/archive/2014/11)
- [October 2014 (18)](https://www.brainzooming.com/blog/archive/2014/10)
- [September 2014 (17)](https://www.brainzooming.com/blog/archive/2014/09)
- [August 2014 (16)](https://www.brainzooming.com/blog/archive/2014/08)
- [July 2014 (19)](https://www.brainzooming.com/blog/archive/2014/07)
- [June 2014 (17)](https://www.brainzooming.com/blog/archive/2014/06)
- [May 2014 (18)](https://www.brainzooming.com/blog/archive/2014/05)
- [April 2014 (21)](https://www.brainzooming.com/blog/archive/2014/04)
- [March 2014 (20)](https://www.brainzooming.com/blog/archive/2014/03)
- [February 2014 (22)](https://www.brainzooming.com/blog/archive/2014/02)
- [January 2014 (21)](https://www.brainzooming.com/blog/archive/2014/01)
- [December 2013 (17)](https://www.brainzooming.com/blog/archive/2013/12)
- [November 2013 (19)](https://www.brainzooming.com/blog/archive/2013/11)
- [October 2013 (23)](https://www.brainzooming.com/blog/archive/2013/10)
- [September 2013 (21)](https://www.brainzooming.com/blog/archive/2013/09)
- [August 2013 (22)](https://www.brainzooming.com/blog/archive/2013/08)
- [July 2013 (22)](https://www.brainzooming.com/blog/archive/2013/07)
- [June 2013 (20)](https://www.brainzooming.com/blog/archive/2013/06)
- [May 2013 (21)](https://www.brainzooming.com/blog/archive/2013/05)
- [April 2013 (22)](https://www.brainzooming.com/blog/archive/2013/04)
- [March 2013 (19)](https://www.brainzooming.com/blog/archive/2013/03)
- [February 2013 (20)](https://www.brainzooming.com/blog/archive/2013/02)
- [January 2013 (22)](https://www.brainzooming.com/blog/archive/2013/01)
- [December 2012 (20)](https://www.brainzooming.com/blog/archive/2012/12)
- [November 2012 (20)](https://www.brainzooming.com/blog/archive/2012/11)
- [October 2012 (23)](https://www.brainzooming.com/blog/archive/2012/10)
- [September 2012 (10)](https://www.brainzooming.com/blog/archive/2012/09)
- [August 2012 (22)](https://www.brainzooming.com/blog/archive/2012/08)
- [July 2012 (20)](https://www.brainzooming.com/blog/archive/2012/07)
- [June 2012 (23)](https://www.brainzooming.com/blog/archive/2012/06)
- [May 2012 (23)](https://www.brainzooming.com/blog/archive/2012/05)
- [April 2012 (19)](https://www.brainzooming.com/blog/archive/2012/04)
- [March 2012 (20)](https://www.brainzooming.com/blog/archive/2012/03)
- [February 2012 (19)](https://www.brainzooming.com/blog/archive/2012/02)
- [January 2012 (22)](https://www.brainzooming.com/blog/archive/2012/01)
- [December 2011 (15)](https://www.brainzooming.com/blog/archive/2011/12)
- [November 2011 (18)](https://www.brainzooming.com/blog/archive/2011/11)
- [October 2011 (21)](https://www.brainzooming.com/blog/archive/2011/10)
- [September 2011 (22)](https://www.brainzooming.com/blog/archive/2011/09)
- [August 2011 (23)](https://www.brainzooming.com/blog/archive/2011/08)
- [July 2011 (23)](https://www.brainzooming.com/blog/archive/2011/07)
- [June 2011 (22)](https://www.brainzooming.com/blog/archive/2011/06)
- [May 2011 (24)](https://www.brainzooming.com/blog/archive/2011/05)
- [April 2011 (18)](https://www.brainzooming.com/blog/archive/2011/04)
- [March 2011 (22)](https://www.brainzooming.com/blog/archive/2011/03)
- [February 2011 (22)](https://www.brainzooming.com/blog/archive/2011/02)
- [January 2011 (23)](https://www.brainzooming.com/blog/archive/2011/01)
- [December 2010 (21)](https://www.brainzooming.com/blog/archive/2010/12)
- [November 2010 (19)](https://www.brainzooming.com/blog/archive/2010/11)
- [October 2010 (19)](https://www.brainzooming.com/blog/archive/2010/10)
- [September 2010 (18)](https://www.brainzooming.com/blog/archive/2010/09)
- [August 2010 (22)](https://www.brainzooming.com/blog/archive/2010/08)
- [July 2010 (20)](https://www.brainzooming.com/blog/archive/2010/07)
- [June 2010 (20)](https://www.brainzooming.com/blog/archive/2010/06)
- [May 2010 (20)](https://www.brainzooming.com/blog/archive/2010/05)
- [April 2010 (21)](https://www.brainzooming.com/blog/archive/2010/04)
- [March 2010 (23)](https://www.brainzooming.com/blog/archive/2010/03)
- [February 2010 (22)](https://www.brainzooming.com/blog/archive/2010/02)
- [January 2010 (21)](https://www.brainzooming.com/blog/archive/2010/01)
- [December 2009 (13)](https://www.brainzooming.com/blog/archive/2009/12)
- [November 2009 (18)](https://www.brainzooming.com/blog/archive/2009/11)
- [October 2009 (19)](https://www.brainzooming.com/blog/archive/2009/10)
- [September 2009 (18)](https://www.brainzooming.com/blog/archive/2009/09)
- [August 2009 (20)](https://www.brainzooming.com/blog/archive/2009/08)
- [July 2009 (19)](https://www.brainzooming.com/blog/archive/2009/07)
- [June 2009 (23)](https://www.brainzooming.com/blog/archive/2009/06)
- [May 2009 (20)](https://www.brainzooming.com/blog/archive/2009/05)
- [April 2009 (18)](https://www.brainzooming.com/blog/archive/2009/04)
- [March 2009 (21)](https://www.brainzooming.com/blog/archive/2009/03)
- [February 2009 (23)](https://www.brainzooming.com/blog/archive/2009/02)
- [January 2009 (26)](https://www.brainzooming.com/blog/archive/2009/01)
- [December 2008 (19)](https://www.brainzooming.com/blog/archive/2008/12)
- [November 2008 (21)](https://www.brainzooming.com/blog/archive/2008/11)
- [October 2008 (22)](https://www.brainzooming.com/blog/archive/2008/10)
- [September 2008 (20)](https://www.brainzooming.com/blog/archive/2008/09)
- [August 2008 (21)](https://www.brainzooming.com/blog/archive/2008/08)
- [July 2008 (20)](https://www.brainzooming.com/blog/archive/2008/07)
- [June 2008 (19)](https://www.brainzooming.com/blog/archive/2008/06)
- [May 2008 (18)](https://www.brainzooming.com/blog/archive/2008/05)
- [April 2008 (22)](https://www.brainzooming.com/blog/archive/2008/04)
- [March 2008 (19)](https://www.brainzooming.com/blog/archive/2008/03)
- [February 2008 (21)](https://www.brainzooming.com/blog/archive/2008/02)
- [January 2008 (22)](https://www.brainzooming.com/blog/archive/2008/01)
- [December 2007 (15)](https://www.brainzooming.com/blog/archive/2007/12)
- [November 2007 (5)](https://www.brainzooming.com/blog/archive/2007/11)
- [October 2007 (6)](https://www.brainzooming.com/blog/archive/2007/10)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Barrett Sydnor",
    "url" : "https://www.brainzooming.com/blog/author/barrett-sydnor"
  },
  "dateModified" : "2022-05-25T14:41:22.110Z",
  "datePublished" : "2012-06-01T09:50:36.000Z",
  "headline" : "Incremental Innovation - In Praise of 3 Creative Examples",
  "image" : [ "https://www.brainzooming.com/hubfs/Imported_Blog_Media/BGS-3c-Oil-4.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.brainzooming.com/blog/incremental-innovation-in-praise-of-3-creative-examples",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.brainzooming.com/hubfs/Brainzooming_November2018/Images/BZ_GrpLOGO_012_RGB_80.png"
    },
    "name" : "The Brainzooming Group"
  }
}
```