---
title: Expanding Social Media Expertise When Your Employer Isn't Interested
description: Expanding Social Media Expertise When Your Employer Isn't Interested
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Expanding Social Media Expertise When Your Employer Isn't Interested](https://www.brainzooming.com/blog/expanding-your-social-media-expertise-when-your-company-isnt-interested)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Mar 1, 2010 10:50:31 AM

[This video is from "Social Media Will Neither Save Nor End the World as We Know It," a presentation ](http://www.youtube.com/watch?v=UvvSFnf1Owg)I did last Monday for [Barrett Sydnor's](https://www.brainzooming.com/?page_id=2388) integrated marketing communications class. The class is made up primarily of young business professionals working on degrees at the University of Kansas.

My comments address a discussion on **getting involved in social media when your employer isn't supportive**. One student managing a really comprehensive social media presence for a non-profit organization said he had more latitude because of his employer's non-profit status.

That may be true. **There are several other ways (personal branding, guerrilla marketing, and donating time to organizations) available though to deepen your social media understanding** and be prepared when your employer is ready. - [*Mike Brown*](http://www.twitter.com/brainzooming)

[View full post](https://www.brainzooming.com/blog/expanding-your-social-media-expertise-when-your-company-isnt-interested)

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