---
title: Duct Tape Marketing & Creative Thinking with Idea Magnets
description: Duct Tape Marketing podcast where we discussed Idea Magnets, powerful creative thinking questions, and the path to amazing ideas. John Jantsch has
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Duct Tape Marketing & Creative Thinking with Idea Magnets](https://www.brainzooming.com/blog/duct-tape-marketing-creative-thinking)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jan 9, 2019 10:50:50 AM

“Sitting down to think up big ideas is a really great way to freeze your brain out.” That’s so true. It’s also how author and entrepreneur, John Jantsch, introduced his [Duct Tape Marketing podcast where we discussed *Idea Magnets*, powerful creative thinking questions, and the path to amazing ideas](https://ducttapemarketing.com/generate-big-business-ideas/).

John Jantsch has been a marketing icon for years, and a personal model for me since before I started The Brainzooming Group. While still in the corporate world, my career coach, Kathryn Lorenzen, pointed me toward John’s work with Duct Tape Marketing. As a fellow-Kansas Citian, Kathryn said to look at how John was building writing into an entire business model.

<https://ducttapemarketing.com/generate-big-business-ideas/>

Since that time, John’s reach and impact through Duct Tape Marketing have continued to grow dramatically:

- Forbes has chosen the Duct Tape Marketing blog as a favorite for marketing and small business
- John’s *Duct Tape Marketing* podcast is a top ten marketing show on iTunes
- *The Wall St.* Journal, *New York Times*, and CNNMoney frequently cite John's perspectives on small business
- Duct Tape Marketing trains and licenses independent marketing consultants, coaches and agencies on the use of its system around the world

Given all that, I was incredibly honored when John reached out to feature [*Idea Magnets – 7 Strategies for Cultivating & Attracting Creative Business Leaders* on his podcast](https://ducttapemarketing.com/generate-big-business-ideas/).

 During the show, we discussed:

- The difference between being creative and having a creative thinking process
- Ways to build a team (whether formally or informally) with all the attributes to generate amazing ideas
- Using targeted questions to achieve the impact you are looking for in leadership and business

[Listen to our fast-paced conversation](https://ducttapemarketing.com/generate-big-business-ideas/) and get a new take on [*Idea Magnets*, creative thinking, and how you can use questions to inspire and implement for impact](http://ideamagnets.com/dtm)! – *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

[View full post](https://www.brainzooming.com/blog/duct-tape-marketing-creative-thinking)

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