---
title: Change Your Character - Brand Repositioning
description: Change Your Character - Brand Repositioning
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Change Your Character - Brand Repositioning](https://www.brainzooming.com/blog/change-your-character-brand-repositioning)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jan 16, 2008 1:00:00 PM

<http://mikebrownspeaks.blogspot.com/2008/01/need-some-new-ideas-change-your.html>

Two celebrities have become well-known for being able to reinvent themselves when they hit a financial or creative dead end –Donald Trump and Madonna. You can go to school on their rebranding techniques and apply them in business when you have a brand that needs to be refreshed. Here are approaches they’ve used successfully that you can apply in the Change Your Character exercise.

**Donald Trump:**

- Host a TV show
- Fix your financial situation
- Put your name on something new
- Do a BIG deal
- Fire somebody
- Start a new TV season
- Pick a verbal fight with another celebrity to generate attention
- Change out the important people in your life
- Redevelop a prominent property

**Madonna:**

- Change your look
- Change your wardrobe
- Do something controversial
- Explore a new style of work / expression
- Create news through your unusual lifestyle
- Use multiple media to get your message across
- Write a book
- Incorporating new cultures or points of view
- Adopt a child

So try these approaches as you brainstorm how to get your brand back in the news and to the top of the charts in customers’ eyes.

[Check out a compilation of "Change Your Character" creative thinking exercises and information on its use.](https://www.brainzooming.com/creative-thinking-exercises-25-ways-to-change-your-character-for-creative-idea/748/)  – *[Mike Brown](https://www.brainzooming.com/about-brainzooming/mike-brown/)*

 

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