Two celebrities have become well-known for being able to reinvent themselves when they hit a financial or creative dead end –Donald Trump and Madonna. You can go to school on their rebranding techniques and apply them in business when you have a brand that needs to be refreshed. Here are approaches they’ve used successfully that you can apply in the Change Your Character exercise.
Donald Trump:
Madonna:
So try these approaches as you brainstorm how to get your brand back in the news and to the top of the charts in customers’ eyes.
Check out a compilation of "Change Your Character" creative thinking exercises and information on its use. – Mike Brown
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