---
title: "#BZBowl - The Brainzooming Look at Super Bowl Ads"
description: "#BZBowl - The Brainzooming Look at Super Bowl Ads"
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [#BZBowl - The Brainzooming Look at Super Bowl Ads](https://www.brainzooming.com/blog/bzbowl-the-brainzooming-look-at-super-bowl-ads)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Feb 2, 2010 10:50:34 AM

<https://www.brainzooming.com/?attachment_id=2626>Since Super Bowl XLIV is a great opportunity to review [how successfully other marketers are linking strategy and creativity](https://www.brainzooming.com/?p=797), **Brainzooming will feature a [live Super Bowl XLIV Twitter stream](https://www.brainzooming.com/?p=2600)**[ and before, during, and after game **ad and social media analysis.**](https://www.brainzooming.com/?p=2600)

**We'll use the [#BZBowl hashtag](http://wthashtag.com/Bzbowl), and invite all of you to participate on Twitter** with your opinions on the [Super Bowl ads before, during, and after the game](https://www.brainzooming.com/?p=2600) between the New Orleans Saints and Indianapolis Colts.

Here are some **cool, innovative tweeters who've said they'll participate:**

- [@ealvarezgibson](http://www.twitter.com/ealvarezgibson) - Whip-smart wordsmith. Media maven. Bon viveur.
- [@Reaburn](http://www.twitter.com/Reaburn) - fulltime husbandfatherfriend, servicemarketer, studentobserver, sarcasmoblaster
- [@prather45](http://www.twitter.com/prather45) - Corporate Troubleshooter, Opportunist, Futurist, Editor Armada Executive Intelligence Briefing
- [@barrettsydnor](http://www.twitter.com/barrettsydnor) - Strategic Contributor at Brainzooming
- [@JohnDigles](http://www.twitter.com/johndigles) - Category-Creating CMO. NYSE:IPG Agency SVP/GM. Award-Winning Indie Filmmaker. DePaul Univ MBA Adviser. Social Entrepreneur.
- [@a_greenwood](http://www.twitter.com/a_greenwood) - Public Relations pro extraordinaire, writer, indie novelist, raconteur & man about town. Author of thriller ebook Pilate's Cross
- [@DebDobson ](https://www.brainzooming.com/blog/www.twitter.com/debdobson)- Social media, Technology Consultant. Former Law Firm Assistant IS Director. Love tennis, cycling, music, football. Love people & business.
- [@AlexisCeule](https://www.brainzooming.com/blog/www.twitter.com/AlexisCeule) - Social Media Mamapreneur: Making your brand social, by word of mouse. Let's get snarky! (I love me some @Train music too!)
- [@melrp ](https://www.brainzooming.com/blog/www.twitter.com/melrp)- Market researcher (qual.), photographer, tomato grower, appreciator of most things.
- [@FunnyEye](https://www.brainzooming.com/blog/www.twitter.com/funnyeye) - Immortalizing Corporate Screw-Ups, Stupidity, & Jargon
- [@BizDriveTime](https://www.brainzooming.com/blog/www.twitter.com/bizdrivetime) - Marketplace news hub for leadership, innovation and new products. A service of NeuVision Group and Dave E. Anderson
- [@ariegoldshlager](https://www.brainzooming.com/blog/www.twitter.com/ariegoldshlager) - Customer Management, Information-Based Marketing, and Innovation expert.
- [@MeghanMBiro ](https://www.brainzooming.com/blog/www.twitter.com/meghanmbiro)- Founder/Entrepreneur + Career Strategist + Mentor + Idea Incubator + Blogger + Culture (people, green, innovation, new media, arts) Enthusiast @TalentCulture
- [@Brainzooming ](http://www.twitter.com/brainzooming)- me

**Join us on Twitter and share your perspectives!** All you have to do is **include "#BZBowl" in your Super Bowl ad tweets**. ([Click here to learn more about hashtags](http://www.cio.com.au/index.php?q=article/303187/twitter_tips_how_why_use_hashtags&fp=&fpid=) and what they do.)

We'll also be assessing Super Bowl ads, using the ["Made to Stick"](http://heathbrothers.com/) formula that make up the great book by Chip and Dan Heath. They spell out 6 characteristics for ideas with staying power:

- Simplicity
- Unexpected
- Concrete
- Credibility
- Emotion
- Stories

Grab a listing below of expected ads for the SuperBowl to keep track at home.

[#BZBowl 2010 Super Bowl Ad Score Sheet](http://www.slideshare.net/mikebrownspeaks/bzbowl-2010-super-bowl-ad-score-sheet-3096841)

 View more [presentations](http://www.slideshare.net/) from [Mike Brown](http://www.slideshare.net/mikebrownspeaks).

[Brainzooming will also feature our picks for the best and worst Super Bowl ads based on these criteria.](https://www.brainzooming.com/?p=2600) We'll see how the formula and strategy match up with other best/worst ad lists.

[Check the Brainzooming update page to view the tweet stream, updated commentary, and the "Made to Stick" recap. ](https://www.brainzooming.com/?p=2600)

**Other Articles**

- [Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads?](http://socialmediatoday.com/SMC/171143?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29) by Augie Ray
- [Super Bowl Ads - Spoiler Alert ](http://adland.tv/content/updated-super-bowl-xliv-ads-spoiler-alert)from Adland.TV
- [Leading Super Bowl Brands Mentioned on Twitter](http://brandbowl2010.com/)

[View full post](https://www.brainzooming.com/blog/bzbowl-the-brainzooming-look-at-super-bowl-ads)

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