---
title: Business Marketing Association Unleash Conference - Day 1 Idea Starters
description: Business Marketing Association Unleash Conference - Day 1 Idea Starters
---

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# [Business Marketing Association Unleash Conference - Day 1 Idea Starters](https://www.brainzooming.com/blog/business-marketing-association-unleash-conference-day-1-idea-starters)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jun 2, 2011 9:50:07 AM

**Wednesday afternoon** marked Day 1 of the** Business Marketing Association Unleash Conference**. Rather than playing back presentations point-by-point, here are **some summary idea starters  from the afternoon on innovation, social media, and how speakers publicly feed their egos**:

**Get On With It** - For all of you who feel like you ne**<https://www.brainzooming.com/hubfs/Imported_Blog_Media/Al-Maag-Unleash-4.jpg>**ed to have everything about an idea proven out before you share it, here’s a fantastic quote shared by [Josh Bernoff of Forrester](http://www.forrester.com/rb/analyst/josh_bernoff) shared this great comment from Barry Judge, CMO of Best Buy: “Half-baked ideas allow people to give you feedback.”

**Not All Content Has To Be Pretty - **"I don't care if it's on video or if it's on napkins. Good content is good content." [Al Maag, CMO of Avnet and new BMA Chairperson](http://blogging.avnet.com/weblog/mandablog/author/015119/)

**An Amazing Statistic** – Josh Bernoff reported that people expressing opinions on products and services create 500 billion impressions annually. He reported this is equal to 25% of annual online purchased ad impressions. In business-to-business, 1.2% of the 176 million people with online accounts generate the content creating 80% of these impressions.

**New “A” Word** – Based on my sponsorship marketing background, I use the term “activation” to describe the marketing efforts vital to maximizing the value of a social media strategy’s implementation. Among one of his acronyms, Josh Bernoff used another “A” word to describe the phenomenon: Amplify. The implication is the same – to get attention you want to amplify the impact of your social media implementation effort.

**Interesting Potential Blog Post** – Ways to successfully educate your senior level executive boss. It might be about social media or any other subject. There was a famous article about managing up, but the idea of “educating up” seems different.

**Who Do You Know?** - There was a fair amount of name and brand dropping during the afternoon’s session. One particular theme was claiming friendship and alliance with a prominent, dead CEO; Sam Walton was the prime target. It’s an interesting approach for speakers in that it makes it kind of hard to call somebody’s bluff. - *[Mike Brown](https://www.brainzooming.com/about-brainzooming/mike-brown/)*

 

[***The Brainzooming Group***](https://www.brainzooming.com/category/category/?page_id=1188)*** helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at *[*brainzooming@gmail.com*](mailto:brainzooming@gmail.com)* or call us at 816-509-5320 to learn how we can help you enhance your brand strategy and implementation efforts. ***

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