--- title: Branded Content Marketing - 25 Resources to Boost Your Success description: Branded Content Marketing - 25 Resources to Boost Your Success --- [Blog | Brainzooming ](https://www.brainzooming.com/blog) # [Branded Content Marketing - 25 Resources to Boost Your Success](https://www.brainzooming.com/blog/branded-content-marketing-25-resources-to-boost-your-success) Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Apr 26, 2016 9:50:54 AM This afternoon, I’m leading a [three-hour Brainzooming workshop on creating branded content marketing at the Social Media Strategy Summit in Chicago](https://www.brainzooming.com/social-media/). While it’s nice to be able to stretch with more time (typically these content marketing workshops are two hours at the Social Media Strategy Summit), I still feel as if there will be a lot of material that we won’t have time to fully cover. In the branded content marketing workshop, we’ll look at generating appropriately branded content from multiple directions. As a resource if this area is something you are struggling with in your organization, here are links to some of the topics on branded content marketing we’ll cover . . . and some that we won’t: **Taking an Audience-First Perspective ** - [Using an Audience Persona for Outside-In Content Ideas](https://www.brainzooming.com/outside-in-blogging-strategy-creating-robust-social-media-topics/11933/) - [What Audiences Want out of Branded Content](https://www.brainzooming.com/content-marketing-strategy-5-things-your-content-can-deliver/26134/) - [Focusing on Specific Audience Segments](https://www.brainzooming.com/social-media-content-strategy-4-ideas-to-better-target-your-content/18803/) - [Building on What the Audience Is Thinking About](https://www.brainzooming.com/social-media-content-ideation-think-know-do/5705/) **Staying True to Your Brand without Overdoing It** - [Using a Strategic Brief to Create Brand Consistency](https://www.brainzooming.com/a-strategic-creative-brief-4-benefits-for-your-communications-efforts/16112/) - [Accounting for the Three Variables that Lead to Engaging Content](https://www.brainzooming.com/creating-intriguing-social-media-content/5400/) - [Unpacking Your Brand Foundation for Content Ideas](https://www.brainzooming.com/blog-topic-ideas-social-media-content-strategy-for-a-large-b2b-company/16078/) - [Getting All Your Brand’s Messages into a Content Calendar](https://www.brainzooming.com/content-marketing-strategy-an-offline-way-to-plan-online-content/24985/) - [Taking Advantage of All Types of Brand Language](https://www.brainzooming.com/how-to-brand-a-company-7-types-of-brand-language-you-should-use/17306/) - [Unlocking Brand Coolness in Your Uncool Brand](https://www.brainzooming.com/brand-strategy-3-ways-to-showcase-industrial-brand-identity-is/20868/) - [Providing a Sense of Your Brand Personality](https://www.brainzooming.com/social-media-content-personality-audit-is-your-brand-personality-there/13156/) - [The Value of Your Brand as an Educator](https://www.brainzooming.com/11-reasons-to-use-content-marketing-to-educate-non-customers/17134/) **Experience and Interaction-Based Content for Your Brand** - [11 Buying Process Questions to Consider for Blog Topics](https://www.brainzooming.com/what-to-blog-about-11-buying-process-questions-for-blog-topics/22949/) - [Striking the Right Balance of Not Selling and Selling](https://www.brainzooming.com/what-to-tweet-about-37-ideas-for-better-content-marketing/16534/) - [Looking at Building Relationships at the Right Pace](https://www.brainzooming.com/26-pieces-of-advice-to-get-a-date-or-implement-social-media-strategy/5073/) - [Mining Customer Conversations with the Brand for Content](https://www.brainzooming.com/content-marketing-strategy-4-customer-conversations-to-mine-for-ideas/24416/) - [Supporting the Brand Experience with the Right Content](https://www.brainzooming.com/customer-experience-strategy-brand-expectations-and-experience/25690/) - [Taking Advantage of Events for Branded Content](https://www.brainzooming.com/25-opportunities-for-content-creatin-at-events-and-conferences/10021/) - [Protecting Your Brand from a Social Hijacking](https://www.brainzooming.com/5-ways-to-prepare-for-a-social-media-brand-kidnapping/2799/) **Expanding Brand-Related Content Options** - [93 Ideas to Stretch Your Tired Business Content Formula](https://www.brainzooming.com/93-business-blogging-topic-ideas-things-to-blog-about-when-youre-out-of-ideas/10446/) - [5 Keys to Creating Evergreen Content](https://www.brainzooming.com/content-marketing-strategy-5-keys-to-creating-evergreen-content/20518/) - [Going into the Brand’s Content Vault](https://www.brainzooming.com/content-marketing-creativity-4-questions-to-repurpose-old-content-for-new-audiences/24400/) - [Expanding Your Brand’s Content Formulas](https://www.brainzooming.com/social-media-strategies-16-content-marketing-formulas/23439/) - [Making High-Impact Infographics](https://www.brainzooming.com/how-to-make-an-infographic-8-ways-infographics-can-deliver-visual-thinking-value/18375/) - [Making Videos that Aren’t Dumb](https://www.brainzooming.com/internal-branding-strategy-1-way-to-stop-horrible-executive-videos/26148/) Coming at your branded content marketing from these four different directions will open up all kinds of new possibilities. Here’s the intriguing thing: having rearranged the content into these four groups (which don’t sync with the seven lessons in the workshop as it stands right now), I’m thinking (as I write this over the preceding weekend) that I’m going to rearrange the entire branded content marketing workshop. That’s how much I like this approach!  - *[Mike Brown](https://www.brainzooming.com/about-brainzooming/mike-brown/)* #### [Enjoy this article? Subscribe to the free Brainzooming email updates.](https://info.brainzooming.com/email) ## When was the last time you invested 45 minutes to check your social media strategy? ****** ***Is your social media implementation working as well as it can? In less than 60 minutes with the [new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,"](https://www.brainzooming.com/diagnostics-download/) you’ll have a precise answer to this question. ******Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. [Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.](https://www.brainzooming.com/diagnostics-download/)*** [View full post](https://www.brainzooming.com/blog/branded-content-marketing-25-resources-to-boost-your-success) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mike Brown" }, "dateModified" : "2023-08-29T03:02:24.879Z", "datePublished" : "2016-04-26T09:50:54Z", "headline" : "Branded Content Marketing - 25 Resources to Boost Your Success", "image" : { "@type" : "ImageObject", "height" : 346, "url" : "https://462042.fs1.hubspotusercontent-na1.net/hubfs/462042/Imported_Blog_Media/Chicago-Image-4.jpg", "width" : 615 }, "mainEntityOfPage" : "https://www.brainzooming.com/blog/branded-content-marketing-25-resources-to-boost-your-success", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png", "width" : 60 }, "name" : "Blog" } } ```