---
title: 8 Ways to Discover the Cool in Your Brand's Stories
description: 8 Ways to Discover the Cool in Your Brand's Stories
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [8 Ways to Discover the Cool in Your Brand's Stories](https://www.brainzooming.com/blog/8-ways-to-discover-the-cool-in-your-brands-stories)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jun 28, 2018 9:50:25 AM

Today was webinar day, as I covered the keys to creating social-first content to stop boring your audience in conjunction with PowerPost. Among the ideas we shared were:

1. Getting past the management belief that your audience wants to hear about your brand
2. Telling stories as if your [online presence were the company campfire](https://www.brainzooming.com/blogging-for-business-11-ways-to-tell-a-great-campfire-story-in-your-business-blog/21704/)
3. Developing stories with a [three-part, social-first formula](https://www.brainzooming.com/social-first-content-is-powerful-to-boost-your-brand/29160/)
4. [Speaking to specific individuals](https://www.brainzooming.com/social-networking-personal-relationships-7-content-strategy-questions/14703/) through your brand's stories
5. Ensuring every piece of your [online content delivers at least one of five vital benefits for your audience members](https://www.brainzooming.com/content-marketing-strategy-5-things-your-content-can-deliver/26134/)
6. [Sharing stories for customers at all the places on potential customer journeys](https://www.brainzooming.com/content-marketing-strategy-5-approaches-to-generate-audience-oriented-topics/26621/)
7. Involving customers in the stories your brand tells
8. [Finding the cool in your brand](https://www.brainzooming.com/3-keys-to-developing-cool-brands-from-boring-brands/28889/) and bringing those aspects of your brand personality into social-first content

Listeners walked away with a wealth of actionable ideas to shape and improve how you develop and share stories that stop boring your audience. Download our Social-First Content ebook to get your hands on these same types of tools! - *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

### [Boost Your Brand's Social Media Strategy with ](https://info.brainzooming.com/socialfirstcontent)[Social-First Content!](https://info.brainzooming.com/socialfirstcontent)

<https://info.brainzooming.com/socialfirstcontent>Download the [Brainzooming eBook on social-first content strategy](https://info.brainzooming.com/socialfirstcontent). In **[*Giving Your Brand a Boost through Social-First Content*](https://info.brainzooming.com/socialfirstcontent)**, we share actionable, audience-oriented frameworks and exercises to:

- Understand more comprehensively what interests your audience
- Find engaging topics your brand can credibly address via social-first content
- Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using [*Giving Your Brand a Boost through Social-First Content*](https://info.brainzooming.com/socialfirstcontent) to boost your content marketing strategy success today!

 

[View full post](https://www.brainzooming.com/blog/8-ways-to-discover-the-cool-in-your-brands-stories)

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