---
title: 6 Social Media Metrics You Should Be Tracking
description: 6 Social Media Metrics You Should Be Tracking
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [6 Social Media Metrics You Should Be Tracking](https://www.brainzooming.com/blog/6-social-media-metrics-you-should-be-tracking)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | Jul 14, 2010 9:50:33 AM

When thinking about your **[social media strategy](https://www.brainzooming.com/?s=%22social+media+strategy%22)**, you should be **planning for 6 important metrics**. What are the six? There are** 3 different levels of social media participation and 2 different types of measures**. Put them in a 3 x 2 matrix, and you get six.

Here's the rundown on the **3 social media engagement aspects to measure**:

- **Activity -** Any metrics relating to actions your organization is taking on social media: blogging, tweeting, posting, promoting, etc.
- **Interaction -** This category's measures focus on how your audience is engaging with your social media presence: followers, comments, likes, sharing, user created content, etc.
- **Returns -** This group accounts for where your social media activities directly or indirectly support measures driving successful organizations: revenue creation (and the activities that lead up to it), cost minimization (along with activities to help achieve it), and other critical financial performance metrics.

**Relative to the two different types of measures**, use the ["whole-brain metrics"](https://www.brainzooming.com/?p=3018) strategy we've recommended before: **capture both quantitative (left brain) and qualitative (right brain) elements**. Using this metrics dashboard strategy accounts for both the "hard" numbers and softer perspectives (stories, images, buzz-related feedback) to provide the most complete evaluative picture of your social media strategy.

<https://www.brainzooming.com/wp-content/uploads/2010/07/100711SocMedMetrics.jpg>

<https://www.brainzooming.com/hubfs/Imported_Blog_Media/100715SocialMediaMetrics1-3.jpg><https://www.brainzooming.com/wp-content/uploads/2010/07/100715SocialMediaMetrics.jpg>

There's a **clear advantage to considering the metrics strategy when devising your overall social media strategy**. The earlier you think through what you should be tracking in these six categories, the better you'll be able **to shape your innovative social media strategy to be ROI-oriented**. - [*Mike Brown*](https://www.brainzooming.com/?page_id=1197)

[View full post](https://www.brainzooming.com/blog/6-social-media-metrics-you-should-be-tracking)

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