---
title: 13 Warning Signs Your Organization Isn’t Ready for Social Media
description: 13 Warning Signs Your Organization Isn’t Ready for Social Media
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/social-media-challenges-ahe-300x2261-2.jpg
---

# 13 Warning Signs Your Organization Isn’t Ready for Social Media

[Strategy](https://www.brainzooming.com/blog/tag/strategy), [Implementation](https://www.brainzooming.com/blog/tag/implementation), [Performance](https://www.brainzooming.com/blog/tag/performance), [Social media](https://www.brainzooming.com/blog/tag/social-media), [Strategic Thinking](https://www.brainzooming.com/blog/tag/strategic-thinking), [Communication](https://www.brainzooming.com/blog/tag/communication), [Collaboration](https://www.brainzooming.com/blog/tag/collaboration)

This** list of warning signs your organization's culture isn’t ready for social media** isn’t comprehensive, and I’m not offering a model today for organizing these issues or a prescription for solving them. But based on challenges we’re seeing in developing and implementing [social media strategy](https://www.brainzooming.com/social-media-strategy-50-articles-to-rapidly-expand-your-strategic-perspective/5897/) (let alone getting social media to take hold), **seeing any of these [![](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/social-media-challenges-ahe-300x226-4.jpg?width=300&height=226&name=social-media-challenges-ahe-300x226-4.jpg "Social Media Organization Warning Signs")](https://www.brainzooming.com/hubfs/Imported_Blog_Media/social-media-challenges-ahe-3.jpg)warning signs **(or “red flags” as we call them) in your organization,** indicates you’re in for a struggle to make real, meaningful progress on implementing social media**.** **

**How many **of these **warning signs** sound **familiar in your organization**?

- A **secretive culture **that doesn’t readily share information
- Senior executives [**talking** about **social media in generalities with** great **urgency**](https://www.brainzooming.com/beware-of-morphfiends-%e2%80%93-foes-of-solid-strategy/639/)
- A general f**ear of customers and the power they **potentially **hold **over the brand
- An **overly concentrated business** with relatively few customers
- A **distrust of employees** and the judgment they use
- **Complete confidence in senior managers **and the judgment they use
- [Disconnected customer interaction points](https://www.brainzooming.com/crippling-divisions-in-social-media-strategy/4085/) (in plain English – **customer service has no idea what sales is doing with a customer and vice versa**)
- **Inaccessible (or uninterested, uncooperative, etc.) content owners** (i.e., subject matter experts)
- **Slow **and **unpredictable approval times** for traditional communications materials
- Multiple **layers of approval **for most communications materials
- **Regulatory pressures **which threaten open interactions with customers
- **No one on** the internal **legal team assigned permanently to marketing** who “gets” how marketing is trying to help move the business forward
- The [**internal legal department is a black hole**](https://www.brainzooming.com/legal-departments-can-help-too-much-on-social-media-policy/7467/) where documents go in, but are nearly impossible to get back out

**How did you organization do?**

**If you found** a number of these **warning signs in your business** and you’re trying to get social media incorporated into your organization,** call us**. **We’re using** the strategic **Brainzooming approach in helping organizations successfully deal with all these types of red flags!** – [* **Mike Brown*](https://www.brainzooming.com/about-brainzooming/mike-brown/)

* *

***The ******Brainzooming Group****** helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at *[*brainzooming@gmail.com*](mailto:brainzooming@gmail.com)* or call 816-509-5320 to learn how we can help your organization make a successful first step into social media.***

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Date published: 05/25/11

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      "url" : "https://www.brainzooming.com/hubfs/Brainzooming_November2018/Images/BZ_GrpLOGO_012_RGB_80.png"
    },
    "name" : "The Brainzooming Group"
  }
}
```