---
title: Catalyzing Innovation Strategy with Social Networking - 10 More Ideas
description: Catalyzing Innovation Strategy with Social Networking - 10 More Ideas
---

[Blog | Brainzooming ](https://www.brainzooming.com/blog)

# [Catalyzing Innovation Strategy with Social Networking - 10 More Ideas](https://www.brainzooming.com/blog/10-more-ideas-for-catalyzing-innovation-strategy-with-social-networking)

 Written by [Mike Brown](https://www.brainzooming.com/blog/author/mike-brown) | May 11, 2010 9:50:13 AM

Several times a month, [Brainzooming innovation articles appear on Braden Kelley's Blogging Innovation website](http://www.business-strategy-innovation.com/wordpress/category/mike-brown/) - a compendium of work by top innovation writers.  Additionally, there's a monthly focus topic where a number of writers address the same innovation subject.

The April topic was how social media and social networking applications can benefit innovation strategy. I submitted an innovation article on ["30 Ideas for Using Social Networks to Help You Be More Innovative."](http://www.business-strategy-innovation.com/wordpress/2010/04/innovation-perspectives-connecting-social-networks-to-innovation/) It was picked up by a popular email newsletter, which led to lots of page views for the piece, getting in touch with a former business acquaintance, and several speaking opportunities!

Rather than let the innovation strategy and social media ideas stop at thirty, here are **ten additional possibilities for using social networks to catalyze your innovation strategy**:

**Tapping New Expertise**

- Use social media to **create innovation teams and networks across organizational boundaries** with your suppliers and customers.
- Encourage employees to** interact and learn from experts outside the company** who are active on social networks.

**Gathering Different Inputs and Information**

- Use comment-oriented social networking applications to **solicit broad input on successes and challenges with your products and services**.
- Build a **network of customers willing to respond to questions** and brief surveys delivered via social media.
- **Post potential innovation ideas and allow them to be voted up or down **based on internal / external audience perspectives.

**Enabling Innovative Collaboration**

- Eliminate conference calls and **use Skype for video conferencing since the visual cues communicated through a video conference will add visual information to help fuel brainstorming** and innovation.
- Share professional background information across the company to **match up people with complementary skills, talents, and interests**.
- Use the professional background information to **match up diverse people with very different skills, talents, and interests** to instigate debate and contrasting views.
- Require an innovation team to **only interact through social media channels **during a project. Capture the beneficial and negative learnings to incorporate into future team efforts.
- Use social networking tools to** increase information interaction among geographically separated team members**.

What other ideas would you suggest for how social media can catalyze your innovation strategy? - [*Mike Brown*](http://www.twitter.com/brainzooming)

[View full post](https://www.brainzooming.com/blog/10-more-ideas-for-catalyzing-innovation-strategy-with-social-networking)

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